Strategic Planning Essay Example | Topics and Well Written Essays - 1000 words - 1

Strategic Planning - Essay Example It is therefore needed for the proper programming of work structure and proceeding as it provides a clear formula for the problem solving. Strategic planning gives a new structure and outline for the steps to be undertaken in an organization to prevent any misfortune which might come on the way as they carry out their activities. A good strategic plan is one that can allow for the reengineering of the organization structure to counter react to an emerging issue. The issues that may call for the reengineering of the organization structure include a change in leadership or work policy. Strategic planning is also required for the better coordination of the firm with respect to the expected future losses. For an organization to convince their funders or donors, they need to have a strategic plan for their working. Strategic planning is important in an organization for; fulfillment on the obligations of the policy makers and all other stakeholders, with a strategic plan, ways and means by which the set goals and objectives can be achieved is clearly included. It promotes the decision making process through allowing and accommodating divergent ideas, the most efficient decision made is one that is all inclusive, that is it includes all the stakeholders for its implementation. Different ideas from different personalities create room for a choice of approaches to tackle a problem and therefore a better result is obtained. It also enhances quick response to issues emerging and the spirit to cope with them, resilience and responsiveness in an organization forms a very important aspect as it is healthy for those organizations which can be faced off by the changes occurring in their environment. It promotes mind involvement in the learning and action in respect to the future problems and issues (Langford & Male, 2001). Characteristics Strategic plan results from the active participation of the senior legal officials in assistance with other elected or selected staff member s. It calls for open argument of serious matters; this is to be done by the key stakeholders in order to comply with the needs and expectations. This plan also emphasizes on the benefits of having a clearly developed work plan and it also outlines the action to be taken at each stage in the process. It must focus on the current decisions in order to ensure safety in future for the organization, by this it ensures that the firm is favorably placed. Environmental assessment The roles of environmental assessment are; to identify the existing market opportunities including the advantages over their competitors and collaborators, identifying the potential competitors or partners to collaborate with, identifying the market trends and forces to be put into consideration in the business environment. Some of the internal factors that may affect the operation of an organization include; technological advancement where the organization will have to train its employees the new skill required fo r the running of the firm. A firm using modern technology stands a better chance compared to its competitors who have out dated methods of doing the same duties. The other factor is work force diversity which entails the organization having to deal with issues like ethnic groups in the firm, difference in level of knowledge

Ellasaurus Product Essay Example for Free

Ellasaurus Product Essay Ellen will use some copyrighted illustrations from her books on the Website. She will also include themes from the story lines of her books in some of the games that will be available (free) on the site to registered visitors. What are at least two intellectual property issues that might arise in the operation of the website? The first intellectual issue in the operation of the website will be in relation to the copyrighted illustration and contents which will be used on the website. Ellen will need to ensure that such use of copyrighted content does not violate intellectual property laws and due permission and authorization is taken from the owners of such copyrighted content, ie, the publisher of the books. Secondly, the games used on the website should be proprietary and if such games are taken from another website, permission from the owner of such content should be taken in advance. Ellen cannot display any proprietary or copyrighted content from another website or from any other source. Permission should be taken in advance and legal formalities should be completed before using any such material. What are some of the potential ethical issues that Ellen faces because of the ages of her intended audience? The primary ethical issue, due to the age of the target audience, is that the content of the website should be carefully developed so as to ensure that it is fully appropriate for the children and kids visiting the website. The owner of the websites should be ethically conscious in creating content that does not impart any wrong message to small kids and should enhance their knowledge and does not result in any harm. For example, the site should not display pornographic content. What are some of the laws with which the site must comply with when it registers site visitors under the age of 13? What are some recommendations regarding how Ellen can best comply with those laws? One of the laws is that the site does not knowingly collect or solicit Personally Identifiable Information from or about children under 13 except as permitted by law. Another one is that Company will not disclose information collected from children under the age of thirteen (13) (or from adults for that matter) to third parties unless indicated otherwise or in special cases where Company has reason to believe that disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference (whether intentionally or unintentionally) with Companys rights or property or anyone else who may be harmed by such actions or if required by law Ellen can best comply with such laws by hiring the services of a lawyer or legal professional who has significant expertise with cyber laws.

Teaching maths

Teaching maths Introduction Mathematics is an essential part of our world and an important life skill. In our society today, we are bombarded by numberous data that requires us to record, sort and organize. We need to use mathematics not only at our work places, but also in our everyday life. Even simple daily tasks like making a purchase or financial recording at home needs mathematical skill. By having a strong understanding of mathematics, it will open doors to a promising career and a productive future (The National Council of Teachers of Mathematics, 2004). Early childhood education sets the foundation upon which future learning is built. Before children enter school, many of them develop number and geometric abilities like counting objects and making shapes (Clements, 2001). Children develop informal mathematical knowledge that is complex and sometimes sophisticated (Clements, 2001). During preschool years, children’s brains undergo significant development as their learning and experience affect th eir brain structure. Their brains grow most as a result of complex activities and not just from simple tasks. Preschoolers are a special group and therefore, it is important to have developmentally appropriate activities for them (Clements, 2001). In order to help children with mathematics, teachers need to first understand how they learn mathematics. It is also crucial to find out the difficulties they may face during the learning process so that Teachers can use appropriate methods to help them. How children learn mathematics and their concept development At a very early age, children start to demonstrate their knowledge of mathematics. Children are curious about their world and this leads them to explore the concept of mathematics (Barbour Seefeldt, 2000). In the ordinary environment, they experience everyday mathematics involving topics like space, shape, pattern, number and number operations (Ginsburg, Lee Boyd, n.d.) . Children’s play and interest are the sources of their first mathematical experiences (Clements, 2001). They need different kinds of concrete materials to manipulate and the time to play in order to construct mathematical concepts (Smith, 1997). For instance, when playing with blocks, children spend a lot of time figuring out which block is higher than the other. The blocks also help the children to further explore mathematical concepts such as shapes and symmetries (Ginsburg et al., n.d.) . As children manipulate materials, their action forces some thinking and reaction. Materials allow children with a wide range of interests and abilities to enjoy success (Barbour Seefeldt, 2000). Interaction with others is another way that children learn mathematics. Through interaction with other children, they are able to question their own view of the world and adjust accordingly. Mathematical group project is an example that provides opportunities for social interaction and can be a strategy for mathematics learning. During project work, children can share different ideas, discuss approach and argue about their suggestions. Children talk and listen to each other when playing and working. They naturally talk about what they are doing. Use of the language is essential to learning about mathematical ideas and procedures (Barbour Seefeldt, 2000). Besides interacting with others, language also helps children in learning mathematics because it aids in organizing their thinking and experiences. Children are able to learn new concepts better when they have the ability to describe mathematical ideas an d relationships (Barbour Seefeldt, 2000). The theory of Piaget and Vygotsky gives teachers information about children’s course of mathematical concept development and aid in developmentally appropriate teaching. Piaget proposed a four-stage theory of cognitive development (Barbour Seefeldt, 2000). From zero to two years old, it is called the sensorimotor period. Mathematical concepts are believed to develop as children grasp, touch or move objects of different sizes and shapes. Classification skills are also believed to develop during this period of time. Preoperational stage is from two to seven or eight years old. During this period, children learn about conservation concept and they develop the understanding that objects remain the same no matter how they are changed in form or arranged in different ways. They acquire language rapidly and are able to use symbols to represent real objects. Concrete operations period is from seven to eleven or twelve years old. As they think, they still need to handle and manipulate objects. However, they start to become more independent from the manipulation of objects. They can think about classes, seriation and numbers (Barbour Seefeldt, 2000). Vygotsky’s theory consists of natural and cultural development (Smith, 1997). Natural development influences learning. Cultural development occurs when children interact with others and language is improved through interaction. He believed that when children are in their â€Å"zone of proximal development†, learning takes place. With the help of teachers and peers, they can achieve certain tasks. He also believed that in early learning scaffolding is essential to grasp a task. Later on, the support is slowly reduced in order for the children to master the skill independently (Smith, 1997). Role of teachers in helping children learn mathematics Teachers play an important role in helping children learn mathematics. First of all, the teacher should plan the learning environment in such a way that it is beneficial to mathematical explorations. For example, the classroom should contain a variety of objects related to numbers and concrete materials like blocks and manipulatives (Clements, 2001). Classrooms can also be numbered (Barbour Seefeldt, 2000). This will help the children learn mathematical concepts through their play. During their play, teachers must observe and intervene when necessary to create teachable moments. But when should teachers intervene? A useful way is to observe whether mathematical thinking is developing or already installed in children. If the thinking is developing, the teacher can take notes and discuss about the experience after they finished playing. On the other hand, if the thinking is installed, the teacher can discuss and clarify the ideas with the children. In this way, the children can clarif y their thinking and extend the idea (Clements, 2001). Teachers can work with the children on group projects so that they can be involved in different mathematical ideas like measurements, numbers, space and so on (Ginsburg et al., n.d.). Developmentally appropriate curriculum is an essential part of developing mathematical knowledge. A curriculum offers planned activities and assumes that mathematics does not need to be always integrated with other activities, but it can also be an interesting subject on its own (Ginsburg et al., n.d.). It strengthens children’s geometric and number knowledge (Clements, 2001). Some children may have difficulty in learning mathematics and it is the teachers’ role to help them cope with the problem. Some children have math anxiety and it has a negative influence on the children’s academic performance (Mazzocco, 2007). Others may have inability to estimate quantity (ScienceDaily, 2013) and spatial difficulty (Mazzocco, 2007). In order to help these children in mathematics, teachers can use different methods to improve the learning experiences. For instance, in order to help children with math anxiety, teachers can enhance the basic numerical and spatial processing. This can be done both in school as well as collaboration with parents. Research shows that the quality of numerical and spatial talk by parents is related to the children’s math and spatial skills. Hence, the parents can engage the children in daily activities that are related to math. This will help the children to have more basic knowledge of mathematics when they come to sch ool and reduce the anxiety in them (Beilock Willingham, 2014). Small group learning is another strategy that the teachers can use to help those children that has difficulties. Small group is where teachers plan the materials and lessons based on the children’s interest and their level of development. Teachers can scaffold each child’s learning. As children gain confidence in their abilities, they are more willing to take up new challenges. Small group also allows teachers to observe each child in the group through daily interactions and understand more about their abilities and interests (HighScope Educational Research Foundation, 2011). Integrated curriculum is another approach to enhance the children’s learning in mathematics. It emphasizes the holistic development of the child- physical, social, emotional, intellectual and aesthetic development. Stories are a great teaching resource and when used effectively, can promote thinking and new knowledge. For examp le, the story book â€Å"Pancakes, Pancakes† can be used as a resource for integrated curriculum. Through storytelling and the use of learning centres and group settings strategy, language, math and cooking are learned (Velu, 2012). Case study Child’s profile Name: Jason Age: 6 years old Gender: Male Race: Chinese Preschool: Little kids kindergarten Skills: Able to count one to ten. Able to sort, match and compare by one attribute (example size, shape and colour). Able to recognize basic shapes. Family background: Both parents are busy with work and have little time for him. He has two siblings so the parents cannot give him full attention. Parents do not communicate with him often and they often use television to keep him occupied. Siblings: two Parents: Both parents working Spoken language: English Activities other than school: Watch Television and play online kids’ games Problems he face in mathematics This child faces some difficulties in mathematics. He is not able to do more advanced pattern like AAB pattern. During class he has difficulty in number bond and he isn’t able to finish his numeracy activities in class. The teacher has been trying to do one-to-one teaching such as helping him to be more familiar with pattern by re-introducing AB pattern using paper and stamp. The teacher also helps him in number bond by pairing him up with another child. However, there is little improvement and the child continues to have difficulties in mathematics. In order to help this child to improve, lessons can be conducted for both pattern and number bond. Both teacher and parents should collaborate to help Jason to improve. Lessons to help him with pattern and number bond Lessons for pattern: The activity is call people patterns (Big Ideas of Early Mathematics, 2014). This is a visual pattern activity and the material is the children in the class. It is a simple pattern activity to help Jason to understand the basic pattern from the environment. The teacher arranges the children in AB pattern: stand, sit; stand, sit; stand, sit. After that, the teacher can ask the children to describe the pattern. Lastly, the teacher ask questions like â€Å"what is the pattern† and â€Å"what is its rule?†. Each child takes turn to give the answer (Big Ideas of Early Mathematics, 2014). If Jason is not sure, the teacher can explain to him immediately. At the same time, Jason’s parents can also help Jason to reinforce his pattern knowledge at home. They can carry out activities like shape pattern. His parents can use concrete materials like plain wooden blocks of different shapes to teach him the AB pattern. For instance, three square and three triangle blocks can be used. Then the parents can set the pattern: square, triangle; square, triangle; square, triangle. They can ask Jason to describe the pattern and after that ask him to demonstrate the same pattern. Once Jason is more confident with the AB pattern, the teacher and parents can use the same materials and methods to introduce AAB pattern. Instead of using paper and stamp for AAB pattern activity, the teacher can try to use concrete material. After Jason has a better understanding of AAB pattern, the teacher can replace concrete materials with paper and stamp. Lessons for number bond: The first activity for the number bond can be done at home. Jason’s parents can use material such as raisins to carry out the activity. For example, they can ask him how many raisins are in his hand. He is then allowed to eat some of the raisins. After that, ask him to count again. If he gets the correct answer, he is allowed to eat all the raisins. After Jason is able to understand the number operations at home, he can go on to the number bond lesson in class. Concrete materials like small dinosaur models can be used together with the number bond worksheet. The dinosaurs can assist Jason to see the numbers using real objects. For instance, if the numbers are three and seven, the teacher can give Jason three dinosaurs first and ask him to count. Another seven dinosaurs can be given to him. After that ask him to count the total number of dinosaurs and he can write the answer on the worksheet. This activity can use different combination of numbers and is a good way to help Jason to understand the number bond concept better. Conclusion References Beilock, S., Willingham, D. (2014). Math Anxiety: Can Teachers Help Students Reduce It?. American Educator. Retrieved 10 November 2014, from http://www.aft.org/sites/default/files/periodicals/beilock.pdf Barbour, N., Seefeldt, C. (2000). Early Childhood Education-An Introduction (4th ed., pp. 449-462). New York: Macmillan College Publishing. Big Ideas of Early Mathematics. (2014) (p. 91). Upper Saddle River, New Jersey. Ginsburg, H., Lee, J., Boyd, J. Mathematics Education for Young Children: What It Is and How to Promote It. Social Policy Report. Retrieved 10 November 2014, from http://srcd.org/sites/default/files/documents/21-3_early_childhood_education.pdf HighScope Educational Research Foundation,. (2011). Scaffolding Children’s Learning at Small-Group Time. Retrieved 10 November 2014, from http://www.highscope.org/file/Trainer%20Page/Preschool/1%20Day%20Workshops/W2006_11-Scaffolding%20SGT%20Booklet%20%239_press.pdf Mazzocco, M. (2007). Early Predictors of Mathematical Learning Difficulties: Variations In Childrens Difficulties With Math. Exchange. Retrieved 10 November 2014, from http://msdp.kennedykrieger.org/pdf/42.pdf ScienceDaily,. (2013). Preschoolers inability to estimate quantity relates to later math difficulty. Retrieved 10 November 2014, from http://www.sciencedaily.com/releases/2013/08/130814132508.htm Smith, S. (1997). Early Childhood Mathematics (pp. 1-18). Boston: Allyn Bacon. The National Council of Teachers of Mathematics,. (2001). Mathematics in the Preschool. Retrieved 10 November 2014, from http://gse.buffalo.edu/org/buildingblocks/writings/preschool%20math%20in%20tcm.pdf The National Council of Teachers of Mathematics,. (2004). A Familys Guide: Fostering Your Childs Success in School Mathematics. Retrieved 10 November 2014, from http://illuminations.nctm.org/uploadedFiles/Activities_Home/FamilyGuide_FullText.pdf Velu, G. (2012). Intergrating Language, Math and Cooking Through Storytelling. Early Educators.

Surge Irrigation Essay -- Technology Science Agriculture Essays

Surge Irrigation Surface irrigation is not new technology, but through research and the incorporation of some inventive measures, advances in this area have provided the needed responses to make this type of irrigation increasingly appealing. Not only is water quality a major concern, but current farmers must now monitor water quality and provide adequate crop protection measures to insure a good yield. Water availability is affected by falling water tables, droughts and stressed by the increasing water demand of growing urban populations (Moody 1993). Likewise, local and federal governments create strict water utilization laws, limiting chemical concentrations of particular substances in surface waters throughout the nation. In addition to adhering to the aforementioned tasks, irrigators must correctly apply supplemental water such that the crop’s needs are also met without â€Å"over-application†. The primary goals of any irrigation system are to minimize deep percolation of water and replenish soil water in the root zone along the entire field (Goldhammer 1987). Thus, to achieve effective water management, an irrigator should utilize the least amount of water needed to sustain profitable yield amounts. In addition, the major concerns of managing irrigation water are controlling runoff, decreasing deep percolation, providing sufficient drainage, and limiting energy and the associated labor costs. For a small or medium sized operation with limited resources, labor and maintenance costs are important factors when selecting an irrigation system. A study conducted by Dr. Stephen H. Amosson (1995) compared six alternative irrigation systems (gated pipe, surge flow, side roll, high pressure pivot, low pressur... ...s Department of the Interior. Goldhammer, D.A., M.H. Alemi and R.C. Phene (1987) Surge vs. Continuous-Flow Irrigation. California Agriculture, September-October 1987. Hill, R.W. and G. Stringham (1994) Surge Flow Irrigation: Automatic Surface Irrigation Demonstration for Summer Onion Tour. Cooperative Extension Service & Biological and Irrigation Engineering Department, Utah State University Moody, V. (1993) The Benefits of Surge. Irrigation Journal, March 1993. New, Leon (1995) Opportunities to Maximize the Utilization of Waters by Irrigators. Texas Agricultural Extension Service. Varlev, I., Z. Popova, I. Gospodinov (1998) Furrow Surge Irrigation as a Water Saving Technique. Water and the Environment: Innovation in Irrigation and Drainage, 1st Inter-regional Conference Proceedings, Lisbon, Portugal, September 1998, pp-131-139.

Identify a personal hero and articulate the influence this person has h

Identify a personal hero and articulate the influence this person has had on you I learn Spanish literature from a petite, sophisticated woman who has yet to appear in anything less that pearls, a well-cut suit and carefully scraped-back hair. Nevertheless, not one class has gone by without her eventually sitting cross-legged on her desk, eyes intent behind wire-rimmed glasses, hair slipping from her ponytail as if in agreement with her insistence that Spanish is exciting and all-encompassing, that Spanish literature is life reflected. At first, I thought she was a lunatic, ranting about "El simulo," "las metaforas," and "el tema." I spent the first week getting accustomed to her quick Iberian way of speaking, catching every other verb or noun, frantically trying to piece together what exactly she wanted from me. Each time she would veer her gaze in my direction, I would bend my head down to my note pad, furiously scribbling down some non-important point in the hopes that she wouldn't call on me....

Colgate-Palmolive Company profile Essay

Colgate –Palmolive is a well-known brand that served more than a billion of people all around the world in different country. This company is founded in 1806 and the founder is known as William Colgate. For now, Colgate is running in a multinational consumer products company that focused on the production, distribution and provision of household, health and personal care products. Meanwhile, the mission and goals of Colgate is by reducing total delivered cost, extending technology resources and developing excellence in purchasing, logistics and sourcing processes to provide Colgate with a significant competitive advantage (Colgate World of Care, 2014). Product Overview Nowadays, Colgate provides oral care, personal care, home care and pet nutrition product under different trusted brands like Colgate, Palmolive, Speed Stick, Protex, Ajax, Axion, GLO, Softlan and Lady Speed Stick. In our opinion, Colgate should come out with a new production line extension for kid’s toothpaste by adding more different flavor. As what we know, nowadays most of the parent will let their kid’s to choice their own toothpaste, so that they will more likely to brush their teeth daily with using their favorite toothpaste. Besides, this new product line extension will also provide Colgate to have a more competitive advantage in the market. Competitor Analysis The major competitor for this new product line extension is Kodomo Lion. This company is the leading company in Malaysia for kid’s toothpaste as they are the specialist in this region (Kodomo Lion, 2014). Next, the strength of this strong competitor is they are specialist in producing kid’s toothpaste for many years, their brand is well-known by a lot of customer that have children and the consumer have bigger confidence for Kodomo kid’s toothpaste against other competitors as the toothpaste that produce by Kodomo contain ‘Xylitol’, which is something that could reverse early formation of tooth decay in teeth (Shen Li, 2014). But, there is also a weakness of this strong competitor. Kodomo Lion is not often to have an advertisement for their product, therefore, Colgate have a very big chance to increase their market in this region by attracting more new customer like new mother and father  that just have their kid’s. Target Market and Positioning Strategy By using the bases for segmenting consumer markets, demographic segment is the most suitable segment for this new product line extension by dividing the market into groups based on variables such as family size, family life cycle and age. On the other hand, the consumer in this target market must have the characteristic as the consumer household must have at least a kid`s and have the knowledge to maintain the health of teeth for kid`s. Example, parent and guardian; that both of them have the highest consumption of the product as there are the one that decide to purchase which brand of kid`s toothpaste even though they are the non-user in the product category. Then, when come to the positioning strategy, this new product could use the benefits, needs or solution positioning strategy. With adding more new flavor to this product that the competitor do not have, it will give the product a distinctive edge and this will also help the product to differentiate from the competitor as there is only a single company is producing this kind of flavor for kid`s toothpaste. Core Product The core product is the intangible product that cannot be touched (Cuccureddu, 2011). It is the benefits of the product that makes it valuable to the customers, which determine customer’s decision (Friesner, 2014). Therefore, when Colgate comes out with the kid’s toothpaste, it will emphasizes on the benefits that it enables clean, strong, and healthy teeth as well as the prevention of tooth decay for kids. It will also point out in all Colgate kid’s toothpaste advertisement that the calcium contain in its kid’s toothpaste is able to lead to a stronger and healthier teeth since calcium has been widely believed to have strengthen the teeth. Actual Product The actual product is the tangible and actual physical of product (Cuccureddu, 2011). It includes the level of quality, special product and service features, branding, styling and packaging (Friesner, 2014). In the case for this Colgate kid’s toothpaste, its actual product would be the toothpaste itself that contain high level of fluoride and calcium and also include different color of packaging for different type of flavor in order  to persuade customer to buy the toothpaste. For example, pink packaging for strawberry, orange packaging for orange, purple packaging for grape, and red packaging for apple. The most importantly is the logo, Colgate, which color can only be white to promote clean and healthy teeth. Augmented Product The augmented product can be referred as the non-physical part of product (Cuccureddu, 2011). It usually consists of additional features or benefits and added value to the actual product (Friesner, 2014). For the Colgate kid’s toothpaste, the important augmented features that it will have include is the flip-cap package so it will be more easier to use and also more convenient to store for the kids. Another augmented feature Colgate kid’s toothpaste has is that it offers a very lovely and likeable taste as well as fresher breath. Branding Colgate can develop a stronger branding for the kid’s toothpaste through advertising. For example, Colgate can advertise their product through magazine ads, commercial ads and printed ads that can be placed in billboards on roadsides, sides of buses and dentist offices. This can be done to promote the new kid’s toothpaste and create parents awareness at the same time as well as remind them of existing products. Packaging As for the packaging, Colgate kid’s toothpaste has to come in eye-catching and attractive colorful pack in order to get attention from customers. As mentioned earlier, the kid’s toothpaste should come with different packaging color according to the types of flavor so that parents or kids can easily locate it from the retailer shelf. Labeling When comes to the labeling, it is important for Colgate to have include label in the kid’s toothpaste as reference for the customers like parents. For example, it should include the list of active and inactive ingredients, purpose, direction to use, warning and many more to provide necessary information for the parents. Provision It is a wise idea for Colgate to market the kid’s toothpaste with user-friendly packaging such as flip-cap package to replace the old twist  cap. It provides a more convenient and ease of use of the toothpaste not only for parents but also for the kids so they won’t left the cap open. Promotion in the marketing is like a tool, which helps a company to let the people know about the product. The main purpose of the promotion is to Create Awareness, Persuasion, Education, Information, Emotion, Brand Loyalty, and Understanding. Adopting a good promotional strategy Colgate has succeeded to retain its customers and image. By this Colgate strongly focuses on different promotional strategies i.e. mass selling, advertising, publicity and sale promotion etc. Colgate has done in the past and still doing at the moment. Advertising Advertising is the paid and non- personal communication of a marketing message by an identified sponsor through mass media such as television, newspapers, magazines, Internet or radios (Levens, 2012, p. 228).Advertising is typically done to promote and inform consumers about the new products as well as build awareness among them. The reason we choose advertising as one of our promotional strategies is because it is a cost effective and creative way to communicate with group of customers, can effectively inform consumers about the features and benefits of the new product, it can help begin and maintain a dialogue with a target market. Our advertising objective is to inform and provide consumers with features and benefits of the new product as well as build awareness in the market to attract consumers. Our target market for this new product is kids, so we have decided to advertise our product through mass media such as commercials on TV, magazines and reading materials. Almost all groups of people will spend their time on watching TV so commercials on TV are essential and necessary to build awareness and attract our target market, kids. For example, when kids saw something they are interested in, definitely they will request their parents to buy it for them like every kids do. Of course, attracting kids only will not be enough to attract consumers. We have also decided advertise through magazines and reading materials to aware parents of the new product. Every parents are definitely willing to buy a product that will be best and benefits their kids. These will definitely stimulating the demand and hence boost the sales of this new product. Sales Promotion Sales promotion is defined as short-term activities that encourage the sales of a product or service. Sales promotion usually involved a wide assortment of tools such as coupons and premiums to attract customers. For examples: organizations use sales promotion to create response in the market by adding urgency, and changing what the customers perceive value for money. In this assignment we put our main focus on customer promotions. We would set up few kiosks in healthcare section of different shopping malls, and offer consumers our new flavor Colgate toothpaste in small packing for free when they tending to purchase Colgate toothpaste. Besides that, we will encourage those customers who tried the new flavor Colgate toothpaste to make a repeat purchase. To achieve that goal, we will offer them a value pack of our toothpaste in order to get their attention and make immediate purchase. With all these efforts, the purchase time will be shorten and achieving high sales (Hose, 2014). The cost will be high at initial stage, but eventually this would boost up the sales with low profits. Most important is we may achieve repeated sales of our new product, and also increase the market shares. In long term, if we putting more efforts on sales promotion, this will pull consumers away from our competitors such as Darlie, Sensodyne, Fresh & White and others. Lastly, the sales promotion can be used as a helpful marketing tool in order to achieve company promotional goal, as it may benefit Colgate to attract more new potential consumer further enhance the market share with their new flavor toothpaste (Boundless, 2014) Public relations Public relations is a communication that is designed to improve and enhance mutual understanding and positively affect relationships between marketer and its internal and external publics (Levens, 2012, p.233). The internal and external publics are people inside or outside the company such as customers, employees, suppliers, distributors, community members and others. The objectives of public relations are building product awareness, providing information and building goodwill among an organization’s target market through events, conferences, public appearance and sponsorship. We have decided to include public relations in our promotional tools because public relations objectives can be attained at a very low cost compared to other  promotional tools, well-structured public relation conferences, events, campaigns and sponsorship can reveal and expose more detailed information to target market. For example, we can organize special events on holidays to interact with consumers face to face in a more crowded area such as shopping mall, provide a talk for consumers about the features and benefits of the new product on how can it benefits the target market. We can also offer giveaway prizes of the new toothpaste in a smaller package to the consumers who have participated in the event to attract more consumers to attend the event. By this, consumers will have a chance to try our products thus we can get feedbacks from them. Besides, we can also organize ‘Health and Care’ campaigns in primary schools to inform the kids about the importance of brushing teeth and taking good care of our tooth. Hence, demonstrate on how to brush our tooth correctly and provide them with the new toothpaste in a mini package so that everyone can have a try. With the new flavors in the toothpaste, it is believed that kids will definitely attracted to the flavors and ask their parents to bu y for them. References List Boundless (2014) Sales promotion. Available from: https://www.boundless.com/definition/sales-promotion/ [Accessed 10 May 2014] Colgate World of Care (2014), Global Procurement Mission & Goals. Available from: http://www.colgate.com/app/Colgate/US/Corp/ContactUs/GMLS/MissionAndGoals.cvsp [Accessed 10th May 2014]. Cuccureddu, G. (2011). Co-creation And The Impact On The Three Levels Of Product. [online] Business Insider. Available at: http://www.businessinsider.com/co-creation-and-the-impact-on-the-three-levels-of-product-2011-9?IR=T& [Accessed 13 May. 2014]. Emily, W (2014) Marketing Mix – Promotion and Promotional Strategies. Available from: http://www.learnmarketing.net/promotion.htm [Accessed 9 May 2014] Friesner, T. (2014). Three Levels of a Product – Marketing Teacher. [online] Marketing Teacher. Available at: http://www.marketingteacher.com/three-levels-of-a-product/ [Accessed 13 May. 2014]. Hose, C (2014) Difference between Advertising Strategy & Promotion Strateg y. Available from:

Healthcare System In Hongkong Health And Social Care Essay

2. Public health care services in Hong Kong are to a great extent subsidized by the Government. However, with the ageing population and increasing medical costs, the public outgo on health care is estimated to increase at a much faster gait than the economic system in the coming old ages. With the existent figure that the public wellness outgo may turn from 2.9 % of in 2004 to 5.5 % of GDP by 2033, it is clear that the bing funding theoretical account is non sustainable. Auxiliary funding for health care is needed to supplement authorities ‘s outgo on health care services and for the longaˆ?term sustainability of our health care system.THEMEDICAL CHARGE IN HONG KONG3. The medical services in Hong Kong are provided by the public and private sector. The medical charge in Hong Kong can be divided into two facets: Government or Public Services and Private Service. Government or Public Services 4. Government or Public Services are provided by the Department of Health ( DH ) and the Hospital Authority ( HA ) . Medical charges of common out-patient and in-patient interventions are as follow: intervention at a authorities general out-patient clinic costs $ 45 for Hong Kong occupants ; specializer clinic for audience costs $ 100 for the first attending, $ 60 for followup and $ 10 per drug point ; free intervention for instances of TB, leprosy, genital disease, and pregnancy and kid wellness counsel ; the admittance fee of in-patients in public infirmaries is $ 50, while busying acute beds and non-acute beds are charged $ 100 and $ 68 per twenty-four hours severally. The above charges may be waived if patient can non afford them. 5. Apart from general out-patient and in-patient services, the DH and the HA besides provide Chinese medical specialty services and Student Healthcare Services to the populace. Chinese Medicine Centres will bear down patients $ 120 with two doses of Chinese herb for a intervention per visit. Healthcare services for pupils are free of charge. Immunizations against 10 childhood infective diseases are free as good. Family be aftering service is besides available in maternal and child wellness Centres at a charge of $ 1 for every visit. Private Servicess 6. Apart from authorities or public services, private medical services besides lead an of import function in Hong Kong ‘s health care system of. However, fees charged by private practicians vary and separate charges are frequently made. Patients are normally required to pay excess fees on services like research lab trials and X-ray scrutinies. With mention to the Report of Doctors ‘ Fees Survey 2010[ 1 ], the medians of some common out-patient and in-patient charges are as follow: audience fees for general patterns and specializer patterns are charged $ 200 and $ 575 severally ; day-to-day infirmary attending charge varies from $ 700 to $ 2,000, runing from remaining in ward to excellent individual suites ; surgical operations charges from $ 4,000 to $ 50,000, runing from degree 6 to level 1 surgeries. Other services such as vaccinums, composing medical studies and finishing insurance claim signifiers are charged individually and the fees varied.PUBLIC CONSULTATION7. We h ave conducted two intensive public audiences in order to roll up sentiments from every sector of our society about the health care system. 8. The first phase audience showed that the biggest concerns of the populace were ageing population and increasing medical costs. A comprehensive reform was needed to run into both challenges. The populace expected that the health care reform will make a long-run sustainable system. The bulk of people agreed that the reform should concentrate on both service bringing and funding agreements. Among the six possible auxiliary funding options, the populace expressed divergent positions over the voluntary private wellness insurance and compulsory private wellness insurance. Some doubted the effectivity of the mandatary health care insurance and voted for the voluntary strategy. 9. In the 2nd phase audience, the demand of reform to our health care system is confirmed. The populace called for auxiliary health care funding, and wider picks and better protection in health care services. Therefore, the Government has formulated proposals to reform our health care system and modulating voluntary wellness insurance. The public came to a consensus that the manner of health care insurance should be voluntary. Based on the community ‘s positions, the public support is the chief support beginning for health care. Individualised health care and wider pick with quality confidence to suit everyone ‘s demand were preferred. 10. There was a widely shared concern over the sustainability and the security of the health care insurance system. The Government warrants that the strategy provides uninterrupted protection for participants into their older ages. Besides, the strategy is standardised and regulated by the Government, so as to safeguard the insured involvements harmonizing to the jurisprudence.PROPOSED VOLUNTARY HEALTH INSURANCE SYSTEM11. Auxiliary funding is an indispensable constituent of the wellness attention financing reform. The signifier of auxiliary funding is an of import determination as it non merely influences the present community, but our future coevalss. Among the six possible auxiliary funding options, the Government decided to set forward the voluntary wellness insurance system as a portion of the wellness attention financing reform. 12. The proposed Health Protection Scheme ( HPS ) is a strategy that standardizes and regulates the voluntary private wellness insurance. Unlike other voluntary private wellness insurance in current market, insurances under the HPS is regulated to accept all endorsers and offer no exclusion of preexistent medical conditions with guaranteed reclamation for life. The pick of taking out insurance is voluntary either by persons or employers. The premium is based on the endorser ‘s pick and affordability. Subscribers will so hold a better entree to healthcare services under the HPS, and they would non detain primary attention until their unwellnesss worsen. Under the HPS, no one shall be left enduring from disease due to miss of fiscal agencies to pay for health care. Compared to the bing funding theoretical account, the voluntary wellness insurance system ensures effectual pooling and sharing of the health care hazards for persons. 13. Voluntary wellness insurance system aims at supplying the community with better picks for health care protection and heightening the longaˆ?term sustainability of our health care system. The insured are allowed to take both public and private health care services. Persons who can afford could utilize private health care on a sustained footing and even take top-up insurance programs to accommodate their ain demands. By promoting more people to take private health care services, the voluntary strategy can cut down the force per unit area on the public system. The public system could profit those who depend on the populace health care system by concentrating its resources on mark service countries and population groups, particularly low-income households, under-privileged groups and other needy. 14. The footings and definitions of the wellness insurance policy are standardized. Insurance companies take parting in the HPS are required to offer standard wellness insurance programs that follow the specified regulations and demands. However, the insurance companies are free to offer top-up benefits beyond the nucleus demands and specifications, so as to accommodate consumers ‘ demands. The HPS programs are required to supply coverage for hospital admittances or ambulatory processs, and its associate services like specialist outaˆ?patient audiences and probes, advanced diagnostic imagination. Chemotherapy or radiation therapy for malignant neoplastic disease is besides included in the nucleus demands of the program. However, primary attention, specializer services and diagnostic imagination in general, and pregnancy coverage are non included as the program ‘s nucleus demand. Insurance programs under the HPS are besides portable between insurance companies and on g o forthing employment. The insured are able to maintain their wellness insurance policy for every bit long as they want, it will non be affected if they change occupations. Unlike the bing wellness insurance, insurance companies under the HPS could exchange their programs to another insurance company or go on their programs after retirement with no loss in coverage. 15. The Government has planned to utilize $ 50 billion financial modesty as fiscal inducements to back up the health care reform. Fiscal inducements are given to protect the bad persons, to offer premium price reduction for new endorsers and to lend to the salvaging constituent of the HPS programs.Decision16. The Government will widely publicise the voluntary wellness insurance and beg public support for our attempts to better the health care in Hong Kong. Any question on this brief may be addressed to Ms Li Wan-in, Assistant Secretary for Food and Health Bureau on 3150 8494.Food and Health Bureau22 October 2010