The Effects Of Advertising On Body Image - 1308 Words

The media is one of the leading causes of self esteem and body image issues in not only women but men as well. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty. Examples include: commercials for clothes, cosmetics, weight loss, hair removal, laser surgery and physical fitness. The effects of advertising on body image have been studied by researchers, psychologists, marketing professionals and more. Researchers, Mary Martin and James Gentry found that teen directed advertising negatively impacts self-esteem. The advertising industry is setting unrealistic expectations for teens about their physical appearances by using models with perfect bodies. The modeling industry today has put many pressures on models, causing them disorders of both mental and physical illness. These disorders then creating the look of the â€Å"perfect body† have now lead to unrealistic expectations of body image for society. In contrast, researchers have found teenagers to be generally unaffected by these advertisements due to the idea that repeat exposure can create an immunity to images and messages in advertisements. Some researchers, have concluded that exposure to such advertisements can actually create higher self-esteem in teenagers. Psychology professors Paul Humphreys and Susan Paxton suggests that young men who view images of idealized men either feel no different or feel more positive about themselves after viewing such images.Show MoreRelatedThe Effects Of Advertising On Our Society1504 Words   |  7 Pagescampaign, now it’s an unrealistic ideology of body perfection. This kind of product pushing comes with many different side effects that we as a consumer, might not realize. It is so detrimental that it becomes imbedded in your subconscious. Technology has made it to the point where it’s hard to tell what is real and fake. Advertising has created a pandemic in the way we view the body image of ourselves and the opposite sex in society. The â€Å"perfect† image is damaging to people causing an alarming growthRead MoreThe Advertising Of Diet Plans And Supplements Essay1702 Words   |  7 Pagesmisrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the perfect body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainableRead MoreThe Negative Effect Of Youth Health Essay1734 Words   |  7 Pagesis consumed by advertising. Everywhere we look, everywhere we go our eyes are continually be exposed to some form of advertising; televisions, media, magazines, bill boards and shops are some examples of places where we gather information from certain types of commercial advertising. Our lives are ruled by screens; it is inevitable that during our daily lives we are going to experience a sponsored ad, a TV commercial or a sexy, skinny model on the front of a mag. All these advertising elements mayRead MoreThe Negatives Of Fitness Advertising995 Words   |  4 Pagesadvertisements promote; portraying unrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. This paper will discuss the negatives of fitness advertising, to include creating negative body images and promoting false results. It will, also, address the counterarguments against fitness advertising being negative. Many fitness advertisementsRead MoreDoes Advertising Affect Self-Image1116 Words   |  5 Pagesof inadequacy and insecurity to sell us their products. While these marketers believe that advertising only mirrors societys values and alerts them to new products and bargains, they are either oblivious to their detrimental effects on society, specifically the teenage and female markets, or are ignorant to the truth. The Media Awareness Network evaluates the self-perceptions we gain from advertising whether it be false or strictly informational and the subliminal messaging we receive from theseRead MoreAdvertising Is Not Ethical?971 Words   |  4 Pages From the start of the medieval times the use of advertising has been in use, whether it was a way to inform the people, capture a thief or raise taxes. By the industrialization age of promoting new cars through advertisement, advertising has changed the way the whole world operates with the introduction of new and improved items. Today â€Å"United States has become the largest advertising market in the world (Statista). Advertising is a part of everyday life that can target different age groups becauseRead MoreThe Effects Of Advertising On Our Young Girls And Women1363 Words   |  6 Pagesof Advertising on WomenAdvertisements of today are overwhelmingly sexual with undertones of hostility and degradation towards women. It does not matter whether the advertisement is directed at men or women, boys or girls. It may be overt or it may be subtle, but there seems to always be an underlying theme of pervasive sexuality and enmity. The mental, emotional, and social impact ofthese advertisements may be adversely affecting our young girls and women of today. The effects of advertising haveRead MoreThe Effects Of Advertising On Today s Culture863 Words   |  4 Pageson the radio. With advertising all around, it has to have an effect on the people seeing it and hearing it. Advertisement has several negative effects on today s culture, such as it promotes conformity, affects one s self-image, and manipulates how people buy. People may not even realize that advertising has these effects on them. That is how acclimated people have become to it. One effect that advertisement has on today s culture is that it promotes conformity. Advertising is supposed to encourageRead MoreMedia Has Too Much Pressure On Girls1169 Words   |  5 Pagesbe television, advertising, or magazines. The media has put too much pressure on girls to have â€Å"perfect† bodies because of how much television we watch, companies using models that are much smaller than the average American woman, and many young girls are not satisfied with their bodies. Not only the images from television shows are unfair, but the advertisements on television and in other forms of media are influencing what people, especially young girls think about their bodies. We are exposedRead MoreEffects Of Advertising On Children s Youth922 Words   |  4 Pagestheir iPad, or access the internet. Immediately they are exposed to advertising. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the internet, in magazines, and in schools.1 Advertising has become a hot topic in recent years as more and more ads are targeting younger audiences. Often, parents are not aware that their child is being saturated with advertising nearly every hour of the day. Those parents who attempt to limit their

Emancipation Proclamation- Lincoln’s End of Slavery in America Free Essays

string(150) " of many critics that Lincoln had no feelings of moral obligation or sympathy towards the slaves, Lincoln was greatly afflicted by the issue at hand\." Abraham Lincoln’s Emancipation Proclamation is still, to date, one of the most debated, revolutionary acts of the any of the Presidents of the United States. Through this document Lincoln took responsibility upon himself for the freedom of four million slaves throughout the divided country he presided over and forever changed the scene of what could be a very different American culture than that of which we live in presently today. After reading Lincoln’s Emancipation Proclamation: The End of Slavery in America, written by Allen C. We will write a custom essay sample on Emancipation Proclamation- Lincoln’s End of Slavery in America or any similar topic only for you Order Now Guelzo, I am fully convinced that Lincoln’s accomplishment through that document is very under credited not only by African Americans today, but also by their white counterparts in regards to the lasting impact it made for the future of the races in this country. Allen C. Guezlo opens his book on the defensive for Abraham Lincoln. Guezlo explains that when the topic of Lincoln’s Emancipation Proclamation comes to mind, basically, either you appreciate it at face value for what it accomplished and stands for, or you are a skeptic. Today more than ever, the Proclamation’s skeptics focus on what the document did not accomplish rather than what it did. In his book, Guezlo works at answering the four main questions that critics will raise regarding the Proclamation. Why is the language of the Proclamation so bland and Legalistic? Did the Proclamation actually do anything? Did the slaves free themselves? Did Lincoln issue the Proclamation to ward off European influence or boost Union morale? In defense of Lincoln, Guezlo takes us through a detailed chronology of the events leading up to the weighted decision made by Lincoln in September 1862, including incredible evidence in the form of documented conversations and eye witness accounts. Abraham Lincoln was a product of the end of the Enlightenment Era, an era that emphasized the age of reason and logic. Being a lawyer by profession, Lincoln exhibited an incredible display of prudence in making his decisions and showed an exceptional respect for the law. When considering the term â€Å"prudence†, Guezlo makes it a point to examine the word in the fashion of hat it would have meant to the classical philosophers that Lincoln came to admire. In this sense, prudence isn’t defined as what it is known as today. By today’s definition, a person who is â€Å"prude† is thought to display exaggerated caution, hesitation, lack of will, and fearfulness. According to Guezlo, the prudence that Lincoln display ed while in office would be better compared to the virtues of the classical philosophers who influenced the Enlightenment period which attributed prudence to shrewdness and sound judgment. Considering all the different obstacles that were thrown at Lincoln during his presidency, he needed to ensure that his actions were deliberate and would achieve a long term lasting effect as he was very cautious and untrusting when considering the judiciary branch of the government. Lincoln understood that any decision he made would be readily tested against the powers afforded to him by the constitution sooner or later. He did not want to take any chances in going about the emancipation process loosely, especially considering the amount of opponents he was going to face regarding the topic of emancipation both in the North and the South. Of the many ways to go about the emancipation process, Lincoln’s preference was that which consisted of three main features, â€Å"gradualism, compensation, and the vote of the people†. He rebuked ideas of using either the Confiscation Acts and Benjamin Butler’s contraband theory as well as the idea of martial law in order to achieve long term emancipation. As far as the contraband theory was concerned, at best Lincoln new that it would make slaves wards of the government until the end of the war. After compromise was reached, the fate of these men was out of his hands and into the hands of the ruling courts which would likely allow them to be reclaimed by their masters. Before issuing his own proclamation, Lincoln actually reversed two attempts at marital law proclamations attempted by both John Charles Freemont and David Hunter. Lincoln did not reverse these attempts so much because he was not for the emancipation process, but because in his legalistic mind, he knew that these courses of action would not stand the judicial test in regards to the limitations of the constitution. First of all, the use of the war powers in question would only be reserved for use by the commander-in-chief, namely himself; secondly there was no specifications provided within the constitution itself on the use of these war powers if hey did in fact exist. Lincoln was firm in his desire to convince the border states to accept his offer of compensated emancipation and aside from being denied time and again, he would continue to be convinced that given enough time and patience at the matter, that politicians in those states would see that the course of events leading to emancipation as inevitable and take the bait which he hoped would set off a chain reaction allowing other states to follow suit shortly there after. Though this plan eventually proved unworkable, it was not because of an unperceivable plan; Lincoln was not entirely prepared for the time restraints that unforeseen obstacles would pose in his attempt at being gradual. Between the defiant and incompetent military generals and the urging of different opinions in Washington, eventually his final course of action would be to take a gamble at using the war powers he was still uncertain and uneasy about and hope that with careful consideration, his document would not be challenged but gain support. Noting Lincoln’s wariness pertaining to the legality of his actions according to the constitution would lead us to the answer of the first of Guezlo’s four questions. Why was the language of the proclamation so bland and legalistic? In contrast to the conclusions of many critics that Lincoln had no feelings of moral obligation or sympathy towards the slaves, Lincoln was greatly afflicted by the issue at hand. You read "Emancipation Proclamation- Lincoln’s End of Slavery in America" in category "Papers" After understanding the caution which Lincoln was trained to proceed with as an attorney and even more so as the President of the United States, Lincoln had to ensure that every syllable, every phrase was written so that it could not be scrutinized within the federal court system. His document held the fate of the lives of millions of people within its wording and he did not want to have to be faced with the possibility that it would be retracted or revoked. Many also believe that the wording of the Emancipation Proclamation is so bland because Lincoln composed it grudgingly as a last resort. Guezlo points out that during Lincoln’s political career his presidency was not the first time that Lincoln had motivation for emancipation. In his term in Congress as an Illinois Representative he made similar attempts at compensated emancipation for slaves in the District of Columbia. Although these attempts never made it to the House, it is notable to recognize that his feelings towards emancipation stem back farther than having to make a pressured decision as Commander in Chief of a nation in rebellion. He was recorded as having been completely transparent in his belief that â€Å"If slavery is not wrong, then nothing is wrong. † Upon disclosing his decision to issue the proclamation to his cabinet it is also important to realize that Lincoln did not address his colleagues for advice whether or not to issue the proclamation as his mind was already made up, but rather to â€Å"hear the views of his associates and receive and suggestions. As defeated as he may have felt over not having had enough time to follow through with the compensation route, it is unarguable that Lincoln did not hold a deep conviction about what had to be accomplished before he left office. In intimate conversations with close colleagues he would comment on his conviction that this decision had been of Divine assistance and that â€Å"he had sometime thought that perhaps he might be an instrument in God’s had of accomplishing a great work. In fact he openly expressed his agenda were there to be any concerns regarding the standing of his proclamation. Lincoln remarked that if there was to be a retraction or nullifying of the right of freedom to emancipated slaves through the courts that â€Å"it would not occur with him in office†. The second question raised by critics that Guezlo seeks to shed some light on is whether or not the Emancipation Proclamation actually did anything. To answer this question, Guezlo moves to highlight the fact that although the Emancipation Proclamation had little immediate impact, it embraced the idea for the first time that there was a long term and permanent solution to the institution of slavery. Not only did it ring the bells of freedom for the slaves, but it also gave the Union an even more dignified reason to continue on with the war. Although the feeling was not unanimous amongst even some of the abolitionists of the day, the expected â€Å"mutiny† that was expected to result from those in the armed forces in protest of the proclamation was not as severe as could’ve been predicted. As soon as more and more whites were exposed to former slaves they began to realize that this label of inferiority in both the mental and physical capacity was not as accurate as they had been led to believe. One Maine soldier admitted to his sister in a letter that, â€Å"instead of thinking less of a Negro, I have sadly learned to think better of them than many white men that hold responsible positions. † Among the newly freed black slaves came finally the feeling of attaining manhood through emancipation. With this feeling of manhood came the rallying of blacks willing and able to join the war effort as made eligible by the proclamation. The proclamation’s provision allowing blacks to enlist into the armed forces further secured the position of freedom in the eyes of the white man in the long term. For â€Å"how could we stand to see the Negro re-enslaved after demonstrating his allegiance to our Union with his blood? † asked one Union commander. In fact, not only was granting the slaves their freedom a major issue upon observing their willingness to loyally serve the military, but also the right of suffrage; although the move for social equality wouldn’t be addressed nearly as soon, the move to place more political power in the hands of the former slaves was introduced. Lincoln’s document would secure the way for future legislation which eventually would result in the complete abolition of slavery with the thirteenth amendment to the constitution. The proclamation also managed to avoid the mass deportation of freed blacks to Africa or South America as some abolitionists were in favor of. In addition to the effects nationally, the Emancipation Proclamation also helped gain a favorable opinion abroad throughout Europe for the United States transforming the civil conflict into a war against slavery ensuring that the Union would have nothing to fear from possible European recognition of the Confederacy. Did the slaves free themselves? Guezlo makes an important point when answering this question and the answer tends to be a bit more unexpected. Although the Emancipation Proclamation went into effect on January 1, 1863, it is surprising to understand that although the rejoicing of slaves upon receiving the news of emancipation was universal, more slaves than less remained put where they were waiting patiently for the Union soldiers to declare them free rather than run off to claim their freedom. But why stay put? According to his book, Guezlo remarks that even Abraham Lincoln himself was disappointed that more slaves had not taken it upon themselves to reach over to the other side of Union lines. Especially since he understood that with the upcoming perceived threat to his presidency from McClellan the only way he could ensure their emancipation was if they crossed Union lines before that threat could have a chance to materialize). One of the main reasons that more slaves did not readily embrace leaving their current positions was because of a fear that they would be returned to their masters just as they had heard many of the â€Å"contrabands† had been refused by the military prior to the proclamation. Unfortunately the lack of trust slaves placed in the white ace extended not only to those who had kept them in bondage, but also to those whom they knew even less of. Guezlo quotes Ohio Congressman William Homan, who thought it odd as well that, â€Å"three and a half or four millions of Africans remain right in the hotbed of this rebellion, with your proclamations cast broadcast over the South inviting them to freedom; nay, your policy urged them to assert their freedom and pledges the nation to maintain it,† yet, â€Å"they have remained perfectly indifferent and passive until your Army has reached them, idle spectators of war. The quiescence of the black population actually turned out to becom e an argument in favor of the emancipation as it demonstrated the restraint and self control the slaves possessed even in the face of â€Å"easy bloody opportunity†. Francis Wayland in Atlantic Monthly concluded that â€Å"Nine-tenths of the able-bodied Southern population have been in arms for more than two years and the President’s Emancipation Proclamation was made public nearly a year ago and yet none of the older men, women, and children remaining at home have been slaughtered, massacred or brutalized. Did Lincoln issue the Proclamation to ward off European influence or boost Union morale? This question seems to be Lincoln’s critic’s double edged sword, although a poor attempt might I add. Guezlo adds an interesting note that if morale or intervention were Lincoln’s primary concerns to be addressed, then issuing the proclamation when he did would’ve been the worst possible method he could’ve taken to do so. Alexander Twining wrote in 1865 that, â€Å"European intervention – and especially from England – was, at the time when the proclamation was issued, our most anxious liability. Lincoln’s main concern was that the British would intervene in response to an emancipation proclamation so long as emancipation was seen as a â€Å"direct encouragement to servile Insurrections†, sparking the British government’s memories of the racial carnage of the Indian Mutiny. It was actually during the Chicago ministers’ delegation in September 1862 that any argument for European sympathy was made convincing Lincoln that the issuance of the proclamation may gain the Union any favor. Attempts to down play Lincoln’s motives for standing firm behind his proclamation with this attack are quickly debunked. The second part of this question implies that Lincoln made his decision for emancipation based off of some incentive of united sentiment that would’ve been received as a whole country. This could not be more false. When Lincoln initially issued the Emancipation Proclamation, politically, lines were torn across the board. Within congress debates ran heated and from state to state more and more republicans were loosing favor and being replaced with peace Democrats and proslavery advocates. When it came time for the next elections to congress, Lincoln was hurt to see his majority in the House weaken before his eyes. Lincoln and his supporters fully understood before they issued the proclamation that this would in fact place their positions in government in jeopardy. He also understood that with the military advocating their own desires to negotiate a peaceful compromise with the Confederacy, that this could easily convince them to accelerate an intervention placing Lincoln’s administration in danger of loosing the cause. Eventually Lincoln’s administration would prevail against slavery not only in the Confederate states but also in the Border States. Beginning with West Virginia in 1862, the Border States finally began to embrace the inevitable and took advantage of the only option that was advantageous for them which was to agree to the compensated emancipation package that Lincoln had been pushing for all along. In the end it was even difficult for Lincoln’s most radical abolitionist critics to remain skeptical of the President’s personal conviction and determination regarding his motives with his Emancipation Proclamation. In a meeting with Frederick Douglas, Lincoln’s foremost freed black critic, Douglas was surprised to report that, â€Å"I was taken aback to discover that Lincoln had a deeper moral conviction against slavery than I had ever seen before in anything spoken or written by him†. Very few of the negative possibilities considered that could have taken place in response to the Emancipation Proclamation actually did. This was largely in part to the strict measures that Lincoln took as a skilled attorney and leader when drafting his plan and his determination to make the Proclamation succeed. During the time following the Emancipation Proclamation and even for years beyond his assassination, Lincoln was held in high esteem amongst the African American as well as the white population in this country. Unfortunately since the earlier 1900s many critics, both black and white, have risen to the occasion to minimize the greatness to which he impacted generations of human beings to come. Some claim Lincoln was a â€Å"white supremacist† only acting in the best interests of saving his country and others, at best, describe him as indifferent to the African struggle. Regardless of which position you try to understand, it is ridiculous to consider that, in either case, a man who felt no deep conviction for the nature of his actions would’ve remained persistent in his course to the conclusion. Had Lincoln really felt any other way than sympathetic towards the slaves he would’ve bowed down and compromised as many congressman and generals urged of him. Allen Guezlo makes his point strongly apparent; Abraham Lincoln’s actions spoke clearly of his the driving force behind his actions. â€Å"It would be special pleading to claim that Lincoln was in the end the most perfect friend black Americans have ever had, but it would also be the cheapest and most ignorant of all skepticisms to deny that he was the most significant. † How to cite Emancipation Proclamation- Lincoln’s End of Slavery in America, Papers

Supply Chain and Toyota Case free essay sample

How the corporate strategy of Toyota has evolved from the 30s up to 2010? 2. Describe the elements of the TPS system. Do you know any other â€Å"lean† firms? 3. Comment on Toyota’s focus on the customer. How this approach is related to quality? 4. Describe Toyota’s supply chain network (complexity of global SC) 5. Under your point of view, which are the reasons behind Toyota’s recalls? 6. Describe the communication actions Toyota undertook for dealing with the recall’s crisis Analysis questions: Crisis management. How do you assess the way Toyota managed the recalls crisis? Under your point of view, which reasons are behind Toyota’s first approach to the recall’s crisis? 2. How can Toyota come back to their quality principles while managing a complex global supply chain network and keeping a fast innovation/ new products development pace? 3. Evaluate the external failure costs of the Toyota recall’s crisis (max 3 pages) CASE STUDY 5. We will write a custom essay sample on Supply Chain and Toyota Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page THE TAO OF TIMBUK2 1. Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Are the competitive priorities different for the new laptop bags sourced in China? 2. Draw two diagrams, one depicting the value chain for the products made in China and the other depicting the bags produced in San Francisco. Show all the major steps, including raw material, manufacturing, finished goods, distribution inventory and transportation. Other than the manufacturing cost, what other cost should Timbuk2 consider when making the sourcing decision? Use the value chain framework from Porter and Kramer paper to map all the value chain impacts. 3. Design a strategic CSR agenda for Timbuk2, taking into account the San Francisco and China manufacturing facilities. Who are the stakeholders? Which issues should be a priority in Timbuk2’s agenda? (max 2 pages)

PRICE FLUXUATION Essays - Pricing, Marketing, Consumer Theory

PRICE FLUXUATION There are many factors that can cause the price of a product to fluctuate. The product that we are examining is a high quality mountain bike that has been set at a price of fifteen hundred dollars. This price was reached by taking into consideration all of the Laws of Demand. The need of a product to consumers greatly reflects the percent of markup over the initial cost of production. A product is not always sold at a specific percent above cost; many different factors are taken into consideration. There are numerous research teams whose job is to study the economy and provide advice to larger companies on how greatly their product is needed. Although consumers may not approve, quite often prices increase without notice or explanation. The distance between where the product was manufactured and where it is sold has a minute effect on the price. For example, if the mountain bike were made in Sweden it would roughly cost fifty dollars for it to be sent over to the United States. Sometimes an event might occur and the popularity of a once unknown sport may increase and therefore the price increases with the consumer's wants. A two hundred-dollar increase in the price of a mountain bike would not be unheard of around the time of Tour de France. A much more serious increase, like a five hundred-dollar increase, occurs only in extreme circumstances and not as often as the less expensive price fluctuation. If the mountain bike became extremely popular and most of the stores were sold out and not expecting more until the next year, a dealer might hold a few a side with a very hefty markup. A much more widely accepted price change is that of a price decrease. A fifty-dollar decrease could occur with competition between two businesses. Sometimes when a business is just beginning and they are trying to get their product out on the market they lower the price. Such a decrease of two hundred-dollars would be seen in such a promotion. The decrease in the price by five hundred-dollars doesn't happen as often as hoped. Such an event like a recall on a product could cause the price to decrease by one-third of the original price. In the world market it is not unlikely for a product's price to increase and decrease rapidly due to many factors. However, the bigger the amount of increase or decrease the less often the occurrence. It should be highly evident that any event can cause a product to gain or loose value. For example, the increase in gas prices could cause more people to ride bikes, therefore increasing the need for bikes and increasing the price. The factors that effect prices of certain products are often not related.

Aurochs essays

Aurochs essays The buffalo-like Aurochs (Bos taurus primigenius) once roamed over European plains with might and dignity, before its extinction at the hands of human hunters. Also known as the wild ox, the Aurochs grazed the fields of Central Europe and the Baltic coast, although most recently it was restricted to Poland, Lithuania and Prussia. In appearance, the male Aurochs was described as a fearsome animal. Measuring over 180 cm (710 in) at the withers, the bull Aurochs would stand taller than almost any hunter, and the species was not a pacific one. Fiercely territorial, bull Aurochs would attack almost any predator who entered their domicile, and despite its massive size, an Aurochs can move very quickly. (1) The Aurochs was covered in thick dark hair, usually black or brown in color, with a lighter colored ridge or ruff running the length of the spine. The facial structure of the Aurochs was most like that of the present day Spanish bull, with dark, tear shaped eyes, small tufted ears, a cro wn of hair on the scalp and a rather short snout. Aurochs also had a very impressive set of horns, which swept forward and spread out away from the face. These horns could often reach the length of 81 cm (32 in), and were used as decorative ornaments by hunters. (2) The thick neck of the Aurochs was also protected by a layer of fat, to better prevent and deter goring during the mating season. Like modern bulls, the Aurochs had a tufted tail, however, unlike modern day descendants, the Aurochs had more muscular and larger legs. This enabled it to cover ground easily. Males weighed up to 1000 kg (approx. 2200 pounds), while females were much lighter, approximately 700 kg (approx. 1500 lbs). In comparison, modern day cows measure at 141 cm (56 in) and weight in at 770 kg (1700 lb). (3) Although the Aurochs massive size ensured that very few predators would be willing to attack it, even in packs, size only made the species more appealing to man. ...

Brand audit of cadbury dairy milk

The journey of Cadbury started way back in the year 1905 from Bourneville, UK. But it came to Indian market in 1948. From the time it was introduced in India, Dairy Milk has been the market leader in the confectionery segment. It has average daily sales of 1 Million bars. The reason that our group chose Cadbury Dairy Milk for the Brand Audit is that it provides us with ample scope to study the various aspects of Branding like Communication Strategies, Innovative Ad Campaigns, and Emotional Connect with Consumers, Brand Repositioning, and Rebranding etc†¦ We will study the evolution of Cadbury Dairy Milk by focusing on following Aspects: In 1824, John Cadbury opened a shop in Birmingham. This one-man business, trading mainly in Tea Coffee was to be the foundation of Cadbury Limited. For over 100 years Cadbury was a family business. In 1943 non family directors were appointed. In 1847, the enterprise had prospered to a large factory in Bridge Street, Birmingham. John Cadbury took his brother Benjamin into partnership and the family business became Cadbury Brothers Birmingham. The business moved to Bourneville after outgrowing the Bridge Street Factory. The Workforce had risen up to 200 after 32 years at Bridge Street. After the death of two brothers in 1899, the company was privatized. It entered the era of scientific management; it introduced new ideas for their department like: On 2nd February, Kraft Foods took over 71% shares of Cadbury. They acquired it totally. But still Cadbury was on top in the market. This acquisition did not changed people’s mind and their craze for Cadbury Dairy Milk. OPERATIONS Cadbury’s operations are carried out in many countries. Few of them are: BRAND ELEMENTS Dairy Milk has been meticulously built around the world by Cadbury. It has been able to sustain a strong position in the market. There are many branding elements which have resulted into consistent result of its success. Few core Branding Elements are as given below: Not only the above three, But there are many more elements due to which the consistent Branding of Dairy Milk is so very popular. Its different Advertisements, its punch lines etc†¦ It has always kept a strong association with Milk, with slogans such as â€Å"a glass and half of full cream milk in every half pound. And also advertisement which featured a glass of milk pouring out and forming the Dairy Milk bar. Also the ad campaigns are also the important element of Dairy Milk. It made chocolate an eating habit among the consumers, especially the adults. Long back it was a belief that chocolate is only for kids. But Dairy Milk changed this belief. Also they changed the trend of Sweets (Mithai) during the occasions like Diwali, New Year etc†¦ Dairy Milk brought a new trend that whether any occasion, Dairy Milk is best for all. It also gave some famous dialogues from the ads which people remember always. They were also the core brand elements of Dairy Milk. Let us see them below: All these above dialogues were form the very famous and popular ad’s of Dairy Milk. By this ad they wanted to covey to the people that for eating Dairy Milk they do not have to wait for any occasion. They can just have it. Whether they are happy or Sad, But Dairy Milk can be taken in any of the mood. BRAND PORTFOLIO Worldwide In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk and it became the best selling product of the company by 1913. Fruit and Nut was introduced in 1928. In 2003, Cadbury made Dairy Milk into a family brand by taking the brands like Caramel, Whole Nut, and Wispa and marketed them as the sub-brands of Dairy Milk. By 2006, there were 15 Dairy Milk sub-brands produced in UK including Shortcake Biscuit, Wafer, Orange Chips, Mint Chips, Crispies and Cream Egg. In following two years these brands were discontinued as they were not successful. Indian Market The Dairy Milk Brand alone accounts for approximately 33% of total Cadbury’s sales. It has made Cadbury the number one confectionery brand in the market. Currently in India, Dairy Milk has following sub-brands under its name. They are; BRAND POSITIONING The Brand Positioning of Cadbury Dairy Milk in mid 90’s was that chocolate is not only for kids but also for adults. And to prove this they immediately released the very popular† Real Taste of Life† campaign , shifting the focus from â€Å"just for kids† to â€Å" kid in all of us†. Let us see the Brand Positioning of Dairy Milk on segmentation bases on two main bases. And they are: Demographic Dairy Milk silk is little higher in cost compared to ordinary Dairy Milk, Fruit and Nut and Crackle. But still people love to have Dairy Milk. Silk is the premium Brand of Dairy Milk Behavioral As we know that Dairy Milk is the only Brand who is the only one to promote chocolate as an important part of Festivals as well as it changed the mind sets of the people that chocolate is not only for kids but for all. The strategy to target adults was taken further with the help of a brand new positioning â€Å"Kuch Meetha Ho Jaye†. For Indians occasions and festivals have utmost importance and Dairy Milk rigorously focused on this point and set a new trend of having Dairy Milk in place of â€Å"Mithai† during the occasions. COMMUNICATION STRATEGY Up to 2002, Cadbury was the one having 70 % market shares in chocolate industry. Out of which 30% was the Dairy Milk alone. This is because of constant re-invention of the brand bombarding communication towards the consumers consistently to maintain the top position in mind recall in confectionery segment. Dairy Milk was awarded as No. 1 most trusted brand in Mumbai 2005 for the edition of Brand Equity’s most trusted Brand Survey. Dairy Milk targeted all the aspects as possible to get into the heart of all the people, of all age groups. For this they communicated with people through different Ad’s Campaigns. Let us see few of them below: Shubh Aarambh was one of successful campaigns of Dairy Milk. This means Auspicious Beginning. With this campaign they said that for whatever you start, start it with Dairy Milk and it will be successful. For this they chose the best to advertise: Amitabh Bacchhan. Tools for Communication Dairy Milk used different media options to communicate different campaigns and promote Dairy milk. They are: TV Advertisements is the most popular method for Dairy Milk to show their new campaigns to people so that they can more and more relate it with their personal lives. They also have ground promotions in different malls. They arrange some contests also to promote their brand. DISTRIBUTION STRATEGY As we know that Dairy Milk holds 30% value share of chocolate market. The demand of chocolate is increasing day by day. And Dairy Milk is no. 1 in that race. Indian market specifically where the penetration of chocolates is increasing, brings a need for efficiency in logistics and distribution. There is stiff competition in the confectionery market due to large exposure of foreign currency rate risk, mainly on account of import of cocoa beans, cocoa butter. Cadbury Dairy Milk is easily available anywhere in the market. Cadbury’s success of proper distribution is their efficiency. PRICING STRATEGY Dairy Milk is positioned towards age group of 4-50, and thus the price is accordingly kept affordable. Also it is easily accessible to all categories. Price range starts from Rs. 5 to Rs. 20 in different sizes. Cadbury Dairy Milk fruit and nut starts from Rs. 30. Dairy Milk Silk is a premium brand and thus the price of it is little higher that is Rs. 50. COMPETITOR’S ANALYSIS In Indian Market, the main players in the confectionery market are Cadbury, Nestle, Candico, ITC and Parle. Let us see the competitors of Cadbury Dairy Milk in detail below Company Founded in Brand Portfolio Kraft Foods 1903 Cadbury Dairy Milk Variants, Eclairs, Bourn vita etc†¦ Nestle 1860 Kitkat, Smarties Ferrero 1940 Rocher, Raffaelo, Nutella Amul 1945 Milk Chocolate, Fruit and Nut chocolate Candico 1997 Loco Poco Gum, Big Bubble ITC 2002(Confectionery Segment) Minto and Candy man Parle 1929 Melody, Mango Bite, Poppins, Kismi, Orange Candy POINT OF PARITY (POP) POINT OF DIFFERENCE (POD) POP’s POD’s OF CADBURY DAIRY MILK Point of Parity Point of Difference Chocolate manufacturing Legacy Goodwill Variants such as Fruit Nut, Dark Chocolate Emotional connect with customers Constant innovation in ads Generic name in Indian chocolate market Good quality products Campaigns targeting from kids to adults Association with milk Excellent distribution systems 2 Layer packaging Dairy Milk is the only one chocolate which says that in occasions also it can be used as sweet. BRAND EXPLORATORY Customer Knowledge Cadbury dairy Milk has been trying to get out of the image of† Just another chocolate† and become something special in the minds of the people. They have also been trying to position themselves as chocolates for all age groups and not just kids. The campaign has successfully created a picture in the mind of the customers that Cadbury is not just a chocolate but means of celebrations. Sources of Brand Equity There are two main sources of Brand Equity and they are: Based on various search results, Cadbury’s Dairy Milk not only enjoys high level of Brand Awareness but unaided Brand Recall. This level of recall is generated when Dairy Milk enjoys The Top of the Mind Effect. The Brand image of Cadbury Dairy Milk plays an important role in building the Brand Equity of Dairy Milk through the medium of unique brand associations. Right from Kuch Meetha Ho Jaye campaign to the recent Shubh Aarambh, Dairy Milk has managed to create strong, unique, and favorable brand associations in the minds of the consumers which is commendable. Brand Recall and Brand image are the strong supports that Dairy Milk has with its all time availability and attractive packaging which only adds to the Brand associations for the Dairy Milk and help build its Brand Equity. Two more important sources of Brand Equity are: \ BRAND AMBASSADORS As we know that previously Dairy Milk was only considered as Chocolate, but their new campaign has changed this perception of consumers. As discussed above now Dairy Milk is considered as Traditional sweet of Indian culture(Mithai) which people give to their near and dear ones on the occasions and now they use Dairy Milk as sweet(Mithai). Brand Ambassador chosen for Dairy Milk is none other than Megastar Amitabh Bacchhan. He endorsed the brand so successfully that everyone loved the brand much more than they did. The endorsement has successfully captured the Indian festivals like Rakshabandhan, Diwali, Wedding, Birthdays etc†¦ Now people give Dairy Milk as token of love, care and affection to their friends and family. DAIRY MILK MENTAL MAP These three form the mental map of Dairy Milk which associates with them the different aspects. Let us see them in detail: CBBE MODEL BRAND MANTRA OF DAIRY MILK SWOT ANALYSIS Strength Weakness Dairy milk is owned by Cadbury which is a globally established brand name known for its manufacturing competency and leadership in innovation. The recent acquisition of Cadbury by Kraft Foods may result in somewhat negative effect on the brand. Dairy Milk has been able to establish a clear and consistent Brand Image over the years. Dairy Milk is somewhat lacking in other emerging markets. It has strong command over its brand image in India and Europe But other places it is lacking. It offers quality product with innovations with crafted communication campaign Certain segment feel that price of Dairy Milk is high and compared to that Amul Milk chocolate is preferred. Dairy Milk has huge command over its distribution network spanning across India. Dairy Milk also enjoys a great Brand Recall value when comes to chocolates with Milk. Threats Opportunities Increasing competition from international brands is biggest threat to Dairy Milk To introduce sugar free category is biggest opportunity for Dairy Milk. Highly price sensitive nature of the industry. Dairy Milk can innovate more by bringing international flavors so that is also gets an opportunity to compete with this threat as well. BRAND STRATEGIES The marketing strategy that a business uses must reflect the objectives of the business as a whole. These strategies must therefore be consistent with the wider corporate objectives of the organization. Strategies are likely to be influenced by the attitudes of decision makers towards matters such as the desirability of risk and change. Such attitudes are influenced not only by the environment within which a business operates but also by the views of Managers and Directors and the culture of business itself. External influences also play a major role in any products advertising, its position in the market. They range from consumers to press and media, and also health and safety laws. PEST Analysis will more clearly throw light on external environment and global factors that may affect Dairy Milk’s Business. This will give a quick and visual representation of the external pressures facing the business and their possible constraints on strategy. PEST means: Political Factors Cadbury at the time of finalizing any marketing strategy will have to think of different political factors regionally, nationally and internationally.

Business Culture in China Essay Example | Topics and Well Written Essays - 750 words

Business Culture in China - Essay Example Economic Environment Economic environment refers to all economic factors such as economic structures, economic philosophy of a country, economic policies, planning, controls and regulations which affect the functioning of a business organization in a country. In China, the government has absolute control over all markets and owns all resources. The buying power of the people of China is high and continues to rise constantly and with this rise, tremendous business opportunities are created. The high population of China also provides a good market for products as local consumers eagerly purchase western goods. In addition, the high population also provides ready and sufficient labor to the business firms or organizations (Yong, 2005). The stock market is also an economic indicator of how the Chinese economy is performing. Investors can get information on the performance of any sector of business that they wish to invest in through the stock market. From a market perspective, the pressu re to innovate has not existed in China because the demand for goods has never outweighed supply. The Chinese innovation has also been affected by the economic impact of the low labor costs and the foreign direct investment policy. China’s has a good infrastructure that promotes business operations. It has good communication systems, transportation systems, energy facilities and internet and technology (Yong, 2005). Legal Issues The legal environment incorporates a number of legal regulations of doing business in a given country. The regulations ensure that the interests of businesses organizations do not go against the national interests. The regulations can either be government legislations or... This essay gives an insight into the business culture of Chinese people. For example, showing impatience or humility in a business deal implies mischief and one can change the power balance in one’s favor. Guanxi (which means relationship) is also a very vital characteristic of the business culture of China. Good business relationship reduces frustrations, disappointments and risks in business. The Chinese culture is very different from the western culture in that whereas the western countries make deals with any person, Chinese people will only make business deals with those whom they think are trustworthy. Therefore, for the western countries to do business with them, they have to prove that they are trustworthy. Economic environment refers to all economic factors such as economic structures, economic philosophy of a country, economic policies, planning, controls and regulations which affect the functioning of a business organization in a country. In China, the government has absolute control over all markets and owns all resources. The buying power of the people of China is high and continues to rise constantly and with this rise, tremendous business opportunities are created. The high population of China also provides a good market for products as local consumers eagerly purchase western goods. In addition, the high population also provides ready and sufficient labor to the business firms or organizations. China has for many years been politically stable and this has promoted foreign investment.

Women and law Essay Example | Topics and Well Written Essays - 1000 words

Women and law - Essay Example Out of respect and highest regard to the sanctity of life, treatments are sometimes forced on sufferers, who refuse consent to it because they want to cause themselves harm or that their logic is distorted due to the mental problem underlying. That was the case with B. V Croydon who refused to eat when she was prevented from harming herself, and was tube-fed against her will (Cooper, 2005). Feminists say that the illness is a symptom in a society which judges people on the grounds of looks, which emphasises thinness and has unreal requirements and stereotypes regarding peoples appearance. Also, it is much more frequent in girls than in boys, only increasing in greater ages. The law requires a person to sign a consent form to undergo these procedures, and those who choose to do so must be examined by a doctor beforehand in order for an evaluation of the reasons behind wanting to go through the procedure. Feminists say that this is an unnecessary step that shouldnt be taken. They claim that people should be happy and proud of their own body, accept it and love it, instead of trying to change it to fit a certain stereotype or desire of someone else in the society. Also, they say that the purpose of it is mainly to achieve the approval of someone else, rather than of themselves. Posing for a photo shoot like Adele has done is not considered to be illegal as long as the participant is an adult and agrees to it. However, it is obviously immoral and reprehensible, mainly because she was tricked into doing so because she was given a large quantity of alcohol beforehand. The law does not consider being photographed in provocative poses to be illegal, but using animals in this photo shoot causes it to be a "grey zone" since it is possible that sexual interactions between human participants and the animals were initiated, and then it is illegal on accounts of both bestiality and animal abuse. Furthermore,

Project Management and Leadership Essay Example for Free

Project Management and Leadership Essay Leadership is a set of profound practical approaches that determine the success of various change projects within any organizational context. Leadership has already turned into the instrument of guidance and direction for the majority of international and local companies. The close conjunction of leadership and management guarantees that the company will take stable position on the market in the long-term period. Leadership helps determine the basic priorities of the company’s development and lead the organizational process towards predetermined goals and objectives. Innovation and change remain the two key components of the successful leadership; the ability to implement innovative decisions and strategic changes determines the success of any leadership strategy that is implemented within specific company. The development of shared vision, communication strategies, and commitment determines the success of management projects in the constantly evolving organizational environment. Successful leadership: innovation and change Change is the key to successful management. The ability to implement changes determines whether the company is able to stay afloat in the constantly changing competitive environment. Change is intensely personal. For change to occur in any organization, each individual must think, feel, or do something different† (Duck, 1993). That is why leadership skills require understanding the significance of change. Leadership cannot exist without change; without leadership, the change cannot become real. For the change to become relevant and useful, the leader should guarantee that all followers have their experience and thinking conversed to end up in the â€Å"at a predetermined place at approximately the same time† (Duck, 1993). Such approach to leadership will ensure that the leader and the followers follow the same leadership line, clearly understand their performance goals, and possess sufficient and effective tools for achieving these goals. These leadership approaches will also insure the sharedness of thinking, and the leader’s realization of possible problems and obstacles on the way towards organizational and performance highs. Change requires innovative thinking; change means developing new thinking; change implies meeting the challenges which leaders and followers have never confronted before. The combination of innovation and change in leadership serves the instrument for addressing the major challenges and tasks within any organizational framework. However, how do we shape the required leadership framework that allows implementing changes and affecting the process of organizational performance? Several key factors determine perfect leadership. Leadership is the critical element that guarantees appropriate balance between leaders, managers, and employers from all company’s divisions. To be a leader and to manage changes means to be able to stabilize the relationships between the leader and the group of followers, who further carry the leader’s vision of organizational change across all organizational levels. Duck (1993) writes that managing change means managing the conversation between the people leading the change effort and those who are expected to implement the new strategies, managing the organizational context in which change can occur, and managing the emotional connections that are essential for any transformation. Thus, leadership is the source, the initial stage, and the ruling force of transformations within any organizational context, but it becomes irrelevant if the leader is not able to deliver the message, the mission, and to develop emotional connections between the separate elements of the organizational structure. Leadership is impossible without conversation; leadership is also impossible without the already mentioned emotional connections. Leadership cannot turn into management, and cannot bring any positive results if is does not turn into the tangible set of organizational goals. Such transformation is impossible if the leader fails to speak his ideas to the followers in a way that makes them comprehensible and achievable. The leader’s ability to speak the goals and methods of organizational change implies that the leader is able to move the employees out of their control zones, and to establish the sense of urgency in terms of any organizational change and any organizational objective. Overestimation of leader’s abilities to move people ahead is one of the major mistakes a leader makes at the first stage of implementing change. Most successful change efforts begin when some individuals or some groups start to look hard at a company’s competitive situation, market position, technological trends, and financial performance† (Kotter, 1995). However, it is not enough for a good leader to realize the scope of the needed changes, and the need to change the current organizational context; successful leadership has a clear vision of how the minds of the followers should be changed to make them follow the leader and to realize the critical need for a change. Followers should be moved; they should be pushed towards changes. Followers require motivation, and a successful leader is the source of this motivation. To see the need for change may be easy, but it is a deceptive impression. In reality, the first stage of change management is the most difficult of all: employees should be motivated and driven. As soon as the employees and followers are motivated and driven towards change, the next stages of change implementation will be faster, easier, and more goal-oriented. A good leader will never quit if change efforts fail at the initial stage of change initiative. A good leader is able to distinguish the major problems, to facilitate the frank discussion of these problems with the followers, and to further promote the importance of change championships across all company’s departments. Here, ideal leadership combines the sense of urgency with the ability to persuade the followers that the first failure does not indicate the need to give up the whole change management process. The sense of urgency is always reasonable and important: â€Å"when the urgency rate is not pumped enough, the transformation process cannot success and the long-term future of the organization is put in jeopardy† (Kotter, 1995). A successful leader will never be too safe; a successful leader will not be too cautious, but will constantly move towards the predetermined goal, overcoming obstacles, meeting challenges, and inspiring the followers. The urgency rate is high enough to transfer to the next stage of change management, when the three quarters of the company management are convinced that change is inevitable. â€Å"People in the organization may need to hear a message over and over before they believe that this time, the call for changes is not just a whim or a passing fancy. It takes time for people to hear, understand, and believe the message† (Duck, 1993). A successful leader is not only able to deliver the message, but can objectively evaluate the responses from team members. Duck (1993) says that â€Å"what counts is the point of view of everyone else in the organization†, and the success of change management depends on whether the leader is able to interpret, reinterpret, and reevaluate the way followers see the ultimate goals of organizational changes. Communication and balance requires understanding whether followers believe in the success of change, and whether they know what this change means for them and for the organization in general. The leader’s role is to understand whether employees require leadership assistance to better understand the ultimate goals of the implemented change, and whether they are able to communicate their concerns to the leader. When the leader is able to pass the first stage of change management and to incorporate his vision into the minds and souls of employees, the next stage is to make the followers communicate their opinions. A perfect leader will never compel his followers to deliver â€Å"a winning love vision† as soon as employees are involved into change management process (Davenport, 2005). To expect this type of response means to put the whole change management process under the threat of failure. The need to communicate is justified by the need to create different systems of employees’ opinions and thoughts; these subsequently form cohesive working teams that further lead the organization to a new changed position. For a good leader, the followers’ viewpoints are the keys to creating an integrated and well guided coalition of thinkers who realize the need for the change and are ready to act. A good leader understands that a good team is not created overnight; â€Å"the leadership coalition grows and grows over time† (Kotter, 1995). A good leader understands that it is not necessary to involve all senior managers into change management process; on the contrary, a careful analysis of the team members is required before they enter the change process altogether. â€Å"In both small and large organizations, a successful guiding team may consist of only three to five people during the first year of a renewal effort. But in big companies, the coalition needs to grow to the 20 to 50 range before much progress can be made in phase three and beyond† (Kotter, 1995). A good leader realizes that the number of team members is not critical; content is more important when it comes to guiding change initiatives. Leadership implies the importance of team integrity and performance integrity (Sirkin, Keenan Jackson, 2005). â€Å"By performance integrity, we mean the extent to which companies can rely on teams of managers, supervisors, and staff to execute change projects successfully† (Sirkin, Keenan Jackson, 2005). The integrity between the leader, managers, supervisors and the staff determines the stability and success of leadership. Senior managers are frequently reluctant to invite key performers into the team, but a successful leader realizes the value and importance of these performers for the whole process of change management. That is why the company should make everything possible to free these performers from their routine work and to provide them with sufficient â€Å"change freedom† within the change team. With the key performers being involved, the project team will be able to handle a wide range of pressures, challenges, and obstacles.

Finding Meaning and Purpose in Mitch Albom’s, The Five People You Meet

â€Å"The Five People You Meet In Heaven† written by Mitch Albom tells about a man named Eddie and his experiences in life and in heaven. During his journey in heaven he meet five people. He learns how he has impacted the five lives while on earth. Eddie finds that his life did have true meaning and purpose. Prior to meeting the five people that he meets in heaven, he feels as if his life is worthless and has no meaning. Physically he is not in good shape, â€Å"His left knee, wounded in the war, was ruined by arthritis. He used a cane to get around†(2, paragraph 1). He feels stuck at a place with a job that he absolutely hates, â€Å"He cursed his father for dying and for trapping him in the very life he’d been trying to escape: a life that, as he heard the old man laughing from the grave, apparently now was good enough for him†(128, paragraph 1). The one and only love of his life has died, â€Å"I lost everything. I lost the only woman I ever loved†(173, paragraph 9). The triumphs bring Eddie down and make him feel as if his life did not go as he had planned. Although Eddie meets five people in heaven that try to help him to understand his life, one of these people stand out above the rest. When Eddie meets Ruby, he has no idea who she is but she tries to help him try to understand and forgive his father for the years of neglect and abuse. â€Å"Once Eddie tried to stand next to his father and look at his cards, but the old man put down his cigar and erupted like thunder, smacking Eddie’s face with the back of his hand. â€Å"Stop breathing on me,† he said, â€Å"Eddie never got that close again†(105, paragraph 2). As Eddie grows older, their nonexistent relationship does not change for the better! Ruby helps Eddie with this struggle by showing him that... ... mundane things Eddie had done in his life, the accidents he had prevented, the rides he had kept safe, the unnoticed turns he had affected everyday. And while their lips did not move, Eddie heard their voices, more voices than he could have imagined, and a peace came upon him that he had never known before†(193, paragraph 3). Now Eddie knew, He finally knew the meaning and purpose of his life. Although it takes a long time, Eddie finds everything that he has been looking for to understand and be happy with his life. The Five People You Meet In Heaven shows readers how every life has a plan. The plan might not be realized until death, its possible that life’s experiences will be explained. Once the five people are met and differences are resolved, then comes peace. Works Cited Albom, Mitch. The Five People You Meet In Heaven. New York: Hyperion, 2003.

Edgware in London to City Road Essay

Using what I have learned from my study materials, I will compare Station Road, Edgware in London to City Road, Cardiff for either their similarities or differences relating to inequalities. Both roads are over 200 years old and have similar layouts. Station Road is located in a neighbourhood and is very similar to City Road as it is extremely busy with high volumes of traffic and also pedestrians shopping and commuting. Along this road there are a few takeaways, cafes, restaurants, newsagents and estate agents, pharmacy, banks, charity shops and also Edgware Underground station. On the one side of the streets is a big shopping centre with more shops inside and well known supermarkets Sainsburyà ¢s and Marks & Spencer. There are similarities on mentioned streets such as road signs, bollards and of course shops and people which make the street what it is. City Road has a large Ethnic minority, on Station road only a small minority are white British, the rest are Asians and East Europ eans. There are also differences between the streets and this essay will use the differences to show how this can create inequalities. Differences are not just there or given, they are made by people in relation to others and by people in relation to material things and their environment. One of the visible inequalities on Station Road is the traffic infrastructure. The numerous controlled crossings help pedestrians access their destinations, but in turn it has an adverse effect for motorists and increases social disorder between motorists and pedestrians as they fight for space among the road. City Road was said to have been a country lane 200 years ago, but by the 1960à ¢s was taken over by car showrooms. Most of them have been replaced by cafes, takeaways and restaurants designed for large numbers of ethnic minority and student population (The Street 2009, scene 1). There are inequalities between local shops and big supermarkets on both streets. On the street I know there are three powerful stores, Sainsburyà ¢s, Marks & Spencer and Lidl. They have large ranges of products, the competitive prices, car parking spaces, they sell more goods for the convenience of people.

Sales Department Issues

Business Practice Management Counselor 65 Black Street London 5560 29th November 2011, Business Equipment and Systems Managing Director 7560 Louis Park Ave S Birmingham 3658 Object: Suggestions about the Sales Department M. BESOR, As you asked me to, I have conducted a survey to your employees. So are the observations I have made: As you may have noticed, these last eighteen months have been poor in sales: your company has lost 10% of its turnover because of the Sales Department. As you already know, this department changed its sales manager which strongly affected the work of the team. Before that change, the last manager knew how to motivate her team: we need to motivate it again. In order to do so, you should follow some advices that made their proofs. First of all, you could re-organize the team: to see with all members of the sales team what are their expectations. I heard that some of them would like to leave the team: it may be a way to have new blood and new ideas in the team. Some of the employees would like to move to another product line: let them make a try of a few months, if their quota doesn’t improve then you may be able to send them back to their last job. Before making any move, you should send them to a training to motivate them. In that way they will see they are important to the company: you spend money on their training in order to have a better qualified team. Second of all, you need to have a cohesive team. It exists some way to have one: you should organize a seminar that involves every one. You should choose a theme for the seminar like the Olympics Games: a way to represent the international strategy of the company. You could extend the seminar to other departments of the company and let them compete against each other: Like this the sales team could act like a united team. Another way to improve the moral of the team would be to get free coffee. Coffee is really important in the work world, letting them have free coffee would bring a better environment: they may work harder. Obviously, any abuse should not be accepted. Always in order to change the work environment into a better place, you should bring people together based on their product sales. Not having a complete open-space for the sales team but only for those who work on selling the same product. Otherwise, in order to have a united team, you should propose a new calculation mode based on the product team. It means that as you have 3 different teams, they should have some kind of competition between each other: if a team has the best progression of the month then the people of the team will obtain 2% more on its individual commission. Finally, it exists a complementary way to motivate your team: to offer them a ‘thank you' gift when they are making a good job, individually or in group. That gift may be proposed under the form of a smartbox worth 60â‚ ¬. If you need any other information, do not hesitate to contact me. I really hope these few advices will help you to get better results in terms of benefits, environment and work. Looking forward to hearing from you, Yours sincerely, A. R.

Mystery of Napoleon essays

Mystery of Napoleon essays It is unacceptable that a man compared only to the greatest of leaders could die of stomach cancer on a bare, unpopulated island and not die at Waterloo or in Russia but die alone, captive in a dark house in a forgotten exile of more than a decade and a half. It is not a mystery that he died, it is how. It is hard to believe that a man of such achievement and genius could just wither away so unexpectedly. Such men do not just die or wither away. As of March, 2003, many writers and researchers confirmed that Napoleon must have died of stomach cancer. This is contradicted by books written by witnesses of Napoleons exile saying that Napoleon took a special medication labeled Vin dEmpereur. This is believed to be the arsenic poison that is developed into most of these theories. The arsenic poison theory would make sense because the guards were hired to guard the house Napoleon stayed in for however long he lives. Who knows it could have been many more years and the guards would not want to wait around until he actually dies of age. It would make great sense that the guard would want to get rid of him so they could leave and go home. Another piece of evidence showing arsenic poisoning is that when Napoleons body was uncovered for autopsy, it was almost perfectly preserved. This is a major characteristic of a lot of poisons. When dentist, Sten Forshufvud, looked over his body he knew it had to be some sort of poison. They didnt have embalming fluid at that time to help in the decaying process so it is hard to believe that it could just be magically preserved. Forshufvud would later take hair samples of Napoleons to test the levels of arsenic. When tested, they were shown that he had higher than normal levels of arsenic. It also showed that he was given little amounts at a time to try and simulate a fading, weake...

Questions Coursework Example | Topics and Well Written Essays - 500 words - 6

Questions - Coursework Example Southwest Airlines is the countrys biggest transporter that serves domestic travelers. The Company works the biggest fleet of Boeing aircrafts on the planet, most of which are fixed with satellite based Wi-Fi, enabling customers to connect their devices while travelling. Southwest Airlines strives to offer its clients quality customer care experience. This is to enable the travelers to feel free and to interact with Southwest Airlines staff and seek for assistance where necessary. According to Kumar (2008), many customers will refer others and choose to acquire the services of the same provider if they feel that the company involved values them and treats them with respect and dignity. The falling fuel prices also contributed to the increased profitability of Southwest Airlines in the year 2013. Lower fuel prices reduce the costs of operations. Southwest airlines have also adopted new technology that plays a crucial role in minimizing the fuel consumption. According to Vasigh, Taleghani & Jenkins (2012) the aviation high fuel costs continue to affect the profitability of companies in the aviation industry. Streamlined designs that diminish fuel-wasting drag, persistent upgrades in engine configuration decrease fuel utilization and expand proficiency . Southwest airline has vast investments in the airline industry. Southwest airlines which also own Air Tran has a combine fleet of 680 airplanes, most of which are Boeing. The companys engagement with several airport improvement projects also improves its liquidity. Southwest airline has established its offices at the Dallas mines field, a premise that is well situated and accessible to its clients. A wide stakeholder stock also provides the airline with sufficient financial resources to operate effectively in the industry. According to Peterson (2002), a company needs to be able to identify its assets and account for them effectively. Southwest Airlines properly indicates and includes

Comparative asian economics Essay Example | Topics and Well Written Essays - 2500 words

Comparative asian economics - Essay Example At the beginning of the period between 1948 and 1984, this infrastructure did not reach every village along the way, making it incredibly difficult for those who did produce goods to sell them to a larger market (Guttman, 1980). As the period advanced, infrastructure was improved, and as the communications revolution has progressed world wide these technologies are reaching into smaller and smaller villages across India (Saith, 1981). Along with these advancements have been improvements in education. Both the development of infrastructure and the improvement of education have helped India economically, with the advancements picking up speed in the mid-1980s. The cotton and jute industries were thriving before Indian independence from British rule, and these industries experienced continued growth—with the criticism that foreign trade was not developed properly in order to take international advantage of these industries (Rose, 1968; Rajaraman, 1975). In a 1960 speech, Ambassador Braj Kumar Nehru observes the progression of world events from pre-World War I to that point in history. From his point of view, the Victorian Era had created a stable but unjust world in which the superpowers dominated politics and culture and nations like India were supposed to stand on the sidelines and admire the superpowers. The two world wars changed the superpowers, redrew national boundaries, upended set cultural practices, and plunged the world into economic and political chaos. (Nehru also points out the steep rise in Muslimism across the world, which had a definite impact in how his nation was ultimately partitioned.) The nation of India rose up just at the end of the struggles, and from Nehru’s perspective in 1960 it was poised as an example for other Asian and African developing nations to follow. It must be kept in mind that this assessment comes from an Indian ambassador to the United

The Meaning of Integrity Essay Example | Topics and Well Written Essays - 1000 words

The Meaning of Integrity - Essay Example In some cases, integrity has been used to refer to the work of art, a defense system, or a computerized database. When used on objects, integrity refers to the purity, intactness, and wholeness of a thing. Many different facets of integrity help people understand its different meaning. Various aspects and facets of a person’s life are attributed to integrity. In most cases, people speak of attributes such as artistic, intellectual, and professional integrity. Although the term has different facets that explore on its meaning, the most philosophical aspect of it is that it relates to the general character. Specifically, philosophers have attempted to understand what it is for an individual to demonstrate integrity throughout life. Many have tried to answer the question of what it is to be a person of integrity. In summary, the philosophers’ discourse about integrity revolves around two fundamental elements. The first element is the formal relation that an individual has to oneself and secondly, the aspect of acting morally, no matter what the environment is. A person of integrity is one that does what is right despite the pressures or challenges he finds himself into. Such an individual is not moved by emotions, but by a strong character that stands for moral purpose. One of the integration outlooks of integrity is the act of keeping self uncorrupted and self-intact. It is important to note that an individual is subject to many conflicting desires. If an individual acts towards the conflict desires, then he or she acts without integrity. Integrity requires one to destroy the sinful nature that is to fulfill human desires such as greed, corruption, and immorality just to name a few. Integrity requires one to make a sober decision between doing what is right and what is wrong. For example, one may endorse the desire to outlay and study, a desire to party or go to church, and a desire to be unfaithful or faithful. The decisions that human beings make depend so much on integrity that one possesses. A person of integrity is one that is not determined by the environment he is in, but chooses to do what is right in spite of the cost or challenge. Fully integrated people do not fall into victims of immorality, corruption, or greed. Rather, they try to do the best they can to live an appealing life. A person of integrity bases judgment on positive desires and commitments. Personal integrity demands one to stand for something. This explains why an individual chooses to do the right thing regardless of being in the midst of something or an environment that would push one to make the wrong choice. As philosophers view it, integrity is having regard on one’s role and respect over what is worth and valuable doing. It means doing the right thing at all circumstances and times regardless of whether someone is watching or not. It takes the courage for an individual to do the right thing at the right time, independently on the consequen ces. For years, many people have believed that it takes years to build integrity, but it only takes seconds to ruin and lose it. With this, it is important for one to safeguard his personal life to preserve integrity, which is costly to have. Every individual should strive to attain the reputation of integrity. At all cost, one should avoid people that ruin one’s reputation. A person should be conscious of his or her action as there are consequences that follow. Success may come and go, but integrity remains forever. Thus, as people work hard to be successful in life, they should also strive hard to attain integrity that helps one to achieve his intended goals. In workplace, integrity is a word that reflects on an employee’

Interpreting and Aligning National, State, and Local Standards Research Paper

Interpreting and Aligning National, State, and Local Standards - Research Paper Example These standards were made in line with both college and work expectations and they are clear, understandable and consistent. According to CSSI (2012), these standards include rigorous content and application of knowledge through high-order skills and they are built upon strengths and lessons of current state standards. They are also evidence based and thus they are expected to contribute significantly to the improvement of quality and value of education in all the states in this country. These common core standards have several advantages that result after they have been fully implemented in the states. The common core standards help to identify all stakeholders in education and the knowledge skills that the students must acquire for them to be successful in college and career (Kendall, 2011). This is a very great advantage to the stakeholders since it can assist them in tailoring their activities towards facilitating the students to acquire these kinds of knowledge. Another advantag e is that they help in the achievement of some kind of uniformity in terms of skills and knowledge developed by students by the time they join college or work among all the states. These can enable the students to attend a college in a state different from his state of origin or even work effectively in a state different from the one in which he attended school. ... They make the experienced teachers incur some difficulties in their attempt to adjust their activities to suit a particular set of students. Another disadvantage is that they do not favor all the states equally since they can be influenced by the learning environment. This makes some content of these common core standards require some adjustments and modification to meets education requirements in a particular state. The standards that currently have the strongest influence on the education environment I work in are the common core standards for language art. These standards are concerned with the standards that need to be achieved in reading, writing, listening, speaking, and language translation (CCSSI, 2010). These standards will be having a great influence on the education environment in which I will be working. This is because they will be the ones shaping most of the activities that I will be undertaking in my effort to promote language learning among my students. One of the wa ys they will be shaping my activities is influencing the choice of activities to use in my teaching. My teaching activities will be varying depending on the learning objectives of my lesson. If the learning objectives are to promote language listening skills, then in designing my teaching activities I will be considering the common core standards for language listening knowledge. If the learning objectives are concerned with promoting speaking skills, then I will be putting into consideration the common core standards for such kind of knowledge and so on. This would make the lesson meet the required standards, enhancing its chances to help the students achieve the level of competency required. These common core standards will also be influencing the kind of teaching

Literature Review on Preconception Counseling and Education

Literature Review on Preconception Counseling and Education Review of literature is an essential step in the development of a research project. It helps the researcher to design the proposed study in a scientific manner. So as to achieved the desired result. In this chapter the researcher will present the review of literature in the following heading. Section-I: Studies related to Importance of preconception counseling and health education. Section-II: Studies related to Knowledge and attitude regarding preconception care. Section-III: Studies related to Use of vitamin supplements prior to pregnancy. Section-IV: Studies related to Health awareness and promotion on preconception care Section-V: Studies related to Betty Neumanns system model SECTION-I: STUDIES RELATED TO PRECONCEPTION COUNSELLING AND HEALTH EDUCATION Bastani, Hashemi, Bastani, Haghani., (2010) conducted a study, among the women attending premarital clinics in Iran which was aimed to assess the impact of a health education workshop on their health locus of control and self-efficacy in physical activity. Randomized controlled trial was used as the design for the study. A questionnaire was used before and after the intervention. There were significant increases in scores of internal health locus of control and self-efficacy in the experimental group that is among the 109 samples in the post-intervention. Compared to the control group that is among 101 samples. Short-term health education can empower the women to adapt to the healthy lifestyles. Berghella,Buchanan, Pereira, Baxter., (2010) conducted study on the available literature, on preconception care. They have searched in the Cochrane Library, MEDLINE, and PUBMED from 1966 until January 2009. The target audience was Obstetricians Gynecologists, Family Physicians and adolescence. When they completed the educational programme, the participant was having knowledge to assess the potential benefits for women and their baby that which results from the preconception care. Jong-Potjer LC de, Elsinga, et.al., (2006) conducted a study on Preconception counselling can reduce negative pregnancy problems by finding the risk factors before pregnancy in Netherlands. Randomized trial of women aged 18-40years were used as sample in the study. The anxiety level was assessed among the women. After the Preconception care there was found an average decrease of 3.6 points in anxiety-levels (95% CI, 2.4 4.8). Mean scores of the STAI-3 were 38.5 (95% CI 37.7 39.3) in the control group (n = 1090) and 38.7 (95% CI 37.9 39.5) in the intervention group (n = 1186). Study proved that anxiety reduced after participation due to the effect of counselling. Therefore the offer of Preconception counselling to the general population is effective to reduce anxiety. SECTION-II: STUDIES RELATED TO KNOWLEDGE AND PRACTICE REGARDING THE PRECONCEPTION CARE Coonrod, Bruce, Malcolm, Drachman, Frey., (2009) conducted a study to find out the knowledge and attitudes regarding preconception care in a low-income Mexican American population. A cross-sectional survey was used and the sample size was 305. 89% agreed that improving preconception health benefits pregnancy. 77% expressed some interest in preconception health care. Areas of high knowledge included were the folic acid use in pregnancy; use of alcohol; and verbal, physical, and sexual abuse. The samples showed interest in the preconception education and agreed that preconception health will have positive effect on pregnancy outcomes. Maria , Morgan Debra Hawks, et.al., (2006) conducted a study to describe obstetrician-gynecologists opinions regarding preconception care. The Questionnaire was mailed to 1105 ACOG members. 60% was the response rate. 87% of the gynecologists think that preconception counselling is important and 94% think that it should be always recommend to the women planning for pregnancy. Around 34% thought their patients do not plan for their pregnancies and 49% said very few pregnant patients came for preconception counselling. Of those who obtain preconception counselling, 83% were believed to assure a healthy pregnancy because of an elevated risk for birth defects (20%). Janis Biermann, Anne Lang Dunlop, et.al., (2006) conducted two program focusing the urban African-American women which has included the interconception care also. Project was aimed to reduce the key risks in the women of childbearing age. 7 out of 21 women in the IPC were identified as having a previous chronic disease. 21 out of 21 women have developed a reproductive plan for themselves, and they didnt become pregnant within 9 months. The success rate of the project was greater than 70% among the participants. Preconception care appeared to be effective when specific risk factors were identified and interventions were given appropriately. SECTION-III: STUDIES RELATED TO USE OF VITAMIN SUPPLEMENTS PRIOR TO THE PREGNANCY Carl J, Hill, DA., (2009) did a study that womens diet should be supplemented with 400 mcg folic acid every day which helps in reducing neural tube defects in their babies up to 72%. Blood glucose should be controlled prior to conception helps in reducing the birth defects and pregnancy loss. Reducing the caffeine consumption can reduce the risk of miscarriage. Counselling was given for women in these areas and found to be effective. Morgan LM, Major JL, Meyer RE, Mullenix A., (2009) proved that use of 400 mcg of folic acid among non-pregnant females of childbearing age in the Western North Carolina reduced the risk of neural tube defects by 50%-80. To the non-pregnant women free bottle of multivitamins was given to increase the consumption. The daily use multivitamin was increased after receiving a free three month supply. Weerd de, Sabina Thomas, Chris, Cikot, Rolf, Steegers, Eric., (2002) conducted a study to assess whether counselling the women who plans for pregnancy to start or to continue the folic acid supplementation can improves folate status. Women and their partners who have reported folic acid supplement intake were categorized as users or nonusers of supplements. The use of folic acid intake was addressed at a subsequent preconceptional consultation. Differences between reported supplement users and nonusers before counselling as well as between assumed users and nonusers of folic acid were analyzed. A total of 111 eligible women participated. Preconceptional folic acid use can improves the folate status among women planning to conceive. SECTION-IV: STUDIES RELATED TO HEALTH AWARENESS AND PROMOTION OF PRECONCEPTION CARE Vause, Jones, Evans, Wilkie, Leader., (2009) conducted a study whether counselling before conception is important. After completing the knowledge survey the woman was sent for initial assessment. 400 surveys were used for the data analysis. Patients were informed about the health optimization, consumption of folic acid, exposure to infectious disease, use of medication and use of recreational drug. Nulliparous women were found less knowledgeable. The more educated women had more knowledge. It was suggested that the women need their physicians to educate about pre-pregnancy lifestyle. Delvoye, Guillaume, Collard, Nardella, Hannecart, Mauroy., (2009) conducted a study regarding preconception health promotion. The study results showed that preconception care was not able to provide when pregnancy was unplanned. The study proposes flour fortification with folic acid; timely immunization, continuous training of health care providers in the provision of preconception cares. Delgado CE., (2008) done a study to assess undergraduate student awareness regarding preconception health. In the study 241 students were included as the sample. A questionnaire was designed to assess awareness related to preconception health and pregnancy. By answering 64% the students showed a mild to moderate level of awareness regarding preconception care. Individual student scores varied a great deal, ranging from 33% to 89% correct. Students who had previous such course containing information on pregnancy and/or child development correctly answered a greater percentage of items than those who had not taken such a course. Females had statistically significantly, higher awareness scores than males. Students demonstrated a high level of awareness for use of substance, a moderate level of awareness for sexually transmitted diseases and preconception care, and lower levels of awareness for folic acid, prenatal development, health, and pregnancy spacing. SECTION-V: STUDIES RELATED TO BETTY NEUMANNS SYSTEM MODEL Deepa Thomas, (1998) conducted a study to assess the effectiveness of instructional module on knowledge regarding menstrual hygiene among adolescent girls in selected schools in Trivandrum. In her study she used Betty Newmans System model (1989) for creating awareness regarding menstrual hygiene among adolescent girls. Stressors in her study were hormonal, physical and psychosocial changes and the existing superstitions and lack of knowledge of adolescent girls and the reaction was poor menstrual hygiene and maladjustment. She used two interventions in her study. The primary prevention was done by using the instructional module for providing education to the adolescent girls regarding menarche, development of secondary sexual characteristics and menstrual hygiene. In her study the secondary prevention was detection of unhygienic practices and education to correct the practices. The reconstitution in her study was the better adjustment and better hygiene. Alpha.G., (2008) conducted a study to find the effectiveness of structured teaching programme on knowledge and attitude regarding changes related to puberty and menstrual hygiene among prepubertal girls in selected schools, at Salem. In her study she used Betty Newmans System model (1989) for creating awareness regarding menstrual hygiene among prepubertal girls. Stressors in her study were the physical and psychosocial changes related to puberty. She used one intervention in her study. The primary prevention was done through structured teaching programme on changes related to puberty and menstrual hygiene. The reconstitution in her study was the better knowledge and attitude towards pubertal changes and menstrual hygiene.

Who Wants To Be Next In Line :: essays research papers

WHO WANTS TO BE NEXT IN LINE? In Greek words translated as I obey actually mean I get myself persuaded. For a man there is perhaps always something a little shameful about obeying someone – as if allowing yourself to be persuaded is a thing a warrior or hero would be embarrassed to find himself happening to him. The common goal of the Periclean Age was to establish a nation that was built on freedom and beauty, however the methods by which to achieve such a democratic state were and continue to be as individual as the people residing in Greece. Pericles (493 BC – 429 BC) was a statesman of Athens, Greece during this time of political exploration and expansion. He led the Athenians to remain extremely proud of their city and like all statesmen his words had an extremely influential impact on the appetite for progress of the democracy. An example of such an oral masterpiece is the address he made after the first battle with opposing Grecian city Sparta. This civil war in Greece had created chaos and sparked worry in the Athenians. Pericles’ Funeral Oration was a reminder to them. The great speech was a pep-rally to restate the original reason for which they were fighting; to honor the noble soldiers that died while they were free and to boldly request the people honor such fine men by following in their footsteps. It was the main purpose of this speech, to remind Athenians what their loved ones had been dying for in the battles with Sparta. Pericles wanted to instill national pride in the city along with a zest to fight for Athens and fight for her boldy. The oration reminds Athenians of their greatness because of the fact that they, as warriors, had more to fight for: they have more to lose because they live in freedom. Pericles was extremely proud of the nation that he lived in. His speeches were filled with motivation to instill justice in Athens by praising the people. He persuaded the people of Athens to join him by keeping faith in the maturiy and development of the state. â€Å"Choosing to die resisting, [Sparta] rather than to live submitting, they fled only from dishonor, but met danger face to face; in one brief moment, while at the summit of their fortune, they escaped from fear and embraced their glory.† Pericles’ Funeral Oration. With this attitude, Pericles made it conceivable that this was the way towards a bright future.

Three Miles North Of Marianna

Three miles north of Marina, Florida Caverns State park offers more outdoor recreational opportunities than any other place I know of in Florida. What other spot do you know that has hiking, biking, camping, picnicking, horseback riding, cannoning, kayaking on rapids, boating, fishing birdwatchers, golfing, spring hunting, and, of course, spelunking? It is the caverns that give the state park its name. Created during the Depression as a ICC project, the 1,300-acre park is honeycombed with caves large and small.This urn-Florida- like geological feature is the result of Florist's limestone base bumping the ail end of the uplift that becomes the Appalachians. And while the caves here do not match Mammoth Cave or Carlsbad Caverns, they nonetheless have an impressive array of stalagmites, stalactites, columns, flowstone, and other formations created over thousands Of years by the steady drip Of water. One large cave may be visited on guided tours. The tour takes about 25 minutes, and the cavern is a constant temperature of 59 degrees.Native Americans once used the caves for shelter and storage, and their history is told in the park's informative museum. The rest of the caves are off limits or even gated to protect fragile formations and colonies of endangered gray bats. These shy insect-eating creatures are easily disturbed, but warmly welcomed by campers for the tons of mosquitoes they eat. Bats and insects are not the only residents in the park, which is a safe haven for alligators, deer, and beaver as well as home for a rich variety of birds, fish, and other wildlife.Some have claimed sightings of the ivory-billed woodpecker in the area, although such are not confirmed and most believe this largest of all woodpeckers is now extinct. But if the ivory-billed survived anywhere, it might be in these rich floodplains. Gigantic beech, magnolia, sweet gum, and oak trees shade the lowland areas, and the understood flowers all year long with everything from columbine, nat ive azalea, and sage to leafless, bottlers, and the lovely January-blooming topmasts lily.The river floodplain trail is the best way to see the many faces of the area. In 30 minutes, you will go through natural tunnels, climb boulders, see virgin forest and some of the largest trees in the state, and be able to peek into several caves. The horse trails may also be hiked and loop along spring runs and through deep forest. Riders must provide their own horses. The Chipolata River bisects the park from north to south and is joined within it by two spring runs.In the middle of the park, the river dips below ground for more than 1,000 yards before reappearing. A century ago, a channel was cut across the natural bridge so logs could be floated downstream. The ditch is narrow, fast, obstructed, and not recommended for the inexperienced paddled. Fed by rainwater and springs, the Chipolata can be very clear and is an easy paddle stream or down. Alligators bask in the few sunny spots, discour aging river swimming. Even so, there is a great spring group about a mile upstream of the boat ramp.Called Bezel, the main spring has a clear shallow run from the east and leads to a lovely spring pool that strongly invites a dip, even a skinny dip when no one is around. Three more springs line the banks just below and above Bezel, and the park is a popular pull-out for overnight and weekend cancers. The official swimming area is yet another spring called Blue Hole. The spring forms three pools, one of which has a nice beach and dive littoral. The water in the main spring is a deep, milky blue and its 68 degrees are very refreshing on a hot summer day.The Florida Caverns Golf Course is adjacent to the park and is a separate concession. Park fees are $3. 25 per car, and there are additional, if reasonable, charges for cavern tours, canoe rentals, camping, horseback riding, and golfing. The cavern tours are very popular, so call ahead if you plan a weekend visit. Development is increa sing around the park, but once inside you can explore the glories of natural Florida in greater variety than just about anaphora.